What are the responsibilities and job description for the Integrated Marketing Consultant- Brand/ TV Job at Insight Global in Plano position at Insight Global?
Oversee development and execution of best-in-class creative delivering against the brand positioning. Focus on owning Omnichannel TV video and offering support to manager on paid and organic social for national calendar initiatives. Manage all day to day activities around TV production from script development and legal approval, pre & post production in close collaboration with creative agency. Partner with brand communications, brand & calendar teams on development of campaign briefs that guide development of integrated plans across paid and owned channels for a cohesive consumer experience Assist global team in upholiding a consistent creative vision for the brand and campaigns leveraging consumer insights, market data and cultural trends for breakthrough work Partner with media team and agency on campaign strategies and planning as well as consistent performance analysis to determine optimizations and content efficiencies Guide team in developing presentations, creative campaign overviews, performance recaps, and other materials for internal and external meetings Manage, protect and champion brand voice, DNA and positioning Partner with Director to lead integrated agency team of six agencies, specifically managing weekly status meetings, annual planning summits and ideation sessions. Share consumer and business insights, ensuring agencies are tracking towards annual brand growth objectivesWe are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy : . Required Skills & Experience8-10 years experience in brand communications and integrated marketing Strong background in paid social and organic social Well versed with brand positioning and campaign planningExperience in TV production from script development / legal approval through post productionExperience leveraging consumer insights / market data to uphold consistent vision for the brand / campaigns Experience partnering with agencies on campaign strategy and planningWell versed in process / workflow management Nice to Have Skills & ExperienceQSR experience Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and / or other paid time off as provided by applicable law.
