Growth Marketer

Instant seeks an energetic Growth Marketer to supercharge our growth ambitions.

Instant is a technology company on a mission to power the world's most innovative brands, driving their revenue and retention on autopilot. We are entering an exciting hyper-growth phase, expanding the business by over $1M in new revenue every month, have 4 products in market, entering and hiring in new global regions, raised $30M by top VC’s across three funding rounds, and we want you to be a critical part of scaling up this velocity even further!

Instant is seeking a Growth Marketer to join our Growth team, focused on driving in-bound and self-serve growth. We’ve grown at a rapid pace over the past 12 months through outbound sales, and now, one of our biggest bets is launching self-serviceability for brands. Our dream is to allow any brand around the globe to gain the full value of our products, without ever needing to speak to us. To do this we need to develop a strong in-bound channel, attracting brands to Instant in an organic, creative way.

We believe self-serve revenue will be our biggest growth channel within the next 6 months, and you’ll have the exciting/ rare opportunity to be a strong part of establishing this from the ground up.

As a Growth Marketer you will:

• Own top-of-funnel inbound demand generation, growing the revenue of our self-serve channel
• Plan, implement, test, and measure campaigns to drive traffic to our website and increase self-serve conversions
• Measure and consistently improve the self-serve conversion funnel
• Own and drive our content marketing efforts, across social and video for example.
• Utilise SEO strategies to increase our online awareness.
• Drive inbound lead generation through experimentation.
• Manage and lead Instant’s attendance at all key retail events.
• Own our front-door surfaces, including website, marketing messaging and conversion funnels.

Our ideal Growth Marketer:

• Instant speed is next level! You’ll be expected to execute quickly, produce quality content fast, communicate effectively and iterate/pivot as necessary. You thrive in a fast-paced, dynamic environment with shifting priorities.
• You’re a self thinker with a strategic mindset, understanding areas of opportunity.
• You execute flawlessly (directly & via others) and take your projects across the finish line.
• Proven experience in growth marketing and content marketing. You’re able to make an immediate impact.
• Strong understanding and experience with SEO, content marketing strategies, and inbound lead generation
• Ability to manage projects end-to-end with a practical, results-driven approach
• Based in New York City.

Instant, more than just a job:

• Competitive Salary — We commit to paying globally competitive salaries to our incredible team.
• Equity in the company — Nobody is a renter. Everyone is an owner, having equity in the company so we can all benefit from our hard work and future success.
• A-Player Team — A-players want to work with A-players, and hence we take our team and talent very seriously. We work hard, stay focused on the things that matter, and celebrate the wins.
• Company Off-sites — We always aim to go away at points across the year as a company to celebrate achievements, as well as dig deep together on company strategy, opportunities and the exciting future ahead.
• Life Leave — Supporting work/life balance at Instant with an extra 2 paid days off per year for ‘Life!’ to assist with moving house or your kids sports carnival for example.
• Flexible Home vs Office — Instant prioritises the value, creativity and energy of being together in person, based in our newly opened offices in Sydney or New York. We have a flexible balance, and work from home 2 days per week.
• KitKat Days — We have company-wide KitKat days where our entire company, just like the slogan, takes a break (all on the same day!)
• Company Socials — We allocate an annual social budget towards regularly having fun, taking a break and getting to know each other a little more as a team! Previously we have done Axe Throwing, Bowling and even Surfing together… just to name a few.
• Tools — You’ll receive all new equipment including a MacBook Pro, monitor, and accessories.