Publishing Content Writer (Comms)

Do you have a passion for the UK food and consumer goods industry?

We are seeking an experienced writer to help bring our amazing content and social impact programmes to life. We want to mean more to more people and are looking for a brilliant writer with a publishing mindset to help champion who we are and what we do.

About IGD:

At IGD, we unite the industry and inspire new thinking through our insights and foresights that shape a thriving food system.

We invest all profits from our services into delivering impact initiatives that directly benefit the industry and society. 

As an impartial organisation, we are uniquely positioned to unite the industry to collaborate and deliver systemic solutions for a thriving food system. We go beyond insights to inspire people and organisations to drive change and do what matters most. 

The breadth of our network means that we work with all stakeholders that influence or are influenced by our food system, and we help make change happen. 

We strive to deliver a strong, growing food system for today and future generations, working end to end from farm to fork.

The Role:

As a Publishing Content Writer, you will oversee the production of copy for multiple touch points across all relevant internal and external channels. 

Your role will be pivotal in ensuring that our content is engaging, creative, and aligned with our brand's tone of voice (TOV).

Key Responsibilities: 

• Content Development: Create and develop creative and relevant content for our website, marketing tools, and external media/social media channels. Your content will help to engage our audiences and promote our brand effectively. 
• Brand TOV: Bring our brand's new tone of voice to life across all content. 
• Ensure consistency and alignment with our brand values and messaging. 
• Support Content Owners/Analysts: Collaborate with content owners and analysts to provide strong copywriting support ways. Help their content reach relevant audiences in an engaging and impactful way.
• Publishing Leadership: Lead the development and execution of new publishing formats, including a new weekly external facing social media newsletter. Ensure that our content is fresh, innovative, and resonates with our audience. 
• Act as an advisor to our content providers and bring a news lens to our copy/headlines to drive the right engagement with the right audience.
• Train and support the teams with improving their copywriting and story telling.

What You Bring:

• Flexible Writing Styles: Ability to work across multiple formats. Can be serious, engaging, sales-focused, entice engagement with call-to-action, or romance readers with brilliant content that demonstrates the impact of our work and showcases our unique products and services.
• Innovation: Bring innovation to how we communicate who we are and what we do. Open to suggesting and supporting IGD in developing new communications channels for our copy, exciting headlines, and “must-read” content.
• Creativity and Innovation: A passion for creating engaging and innovative content that captures the audience's attention.
• Strong Writing Skills: Excellent copywriting skills with a keen eye for detail and a strong command of the English language.
• Collaboration: Ability to work collaboratively with various teams and stakeholders to bring content to life.
• Adaptability: Flexibility to adapt to changing priorities and a fast-paced environment.
• Passion for the Industry: A genuine interest in the food and consumer goods industry and a desire to contribute to its growth and success. 

Reporting Structure:

You will report to the Communications Director and work closely with the GTM and channel marketing teams. You'll collaborate with the content and social impact teams, bringing their work to life in engaging and impactful ways.

The rewards:

We offer a range of benefits, including a market leading pension, a bonus scheme, the ability to buy and sell annual leave plus a generous medical insurance package. At IGD, we have a great work-life balance, where you are empowered & trusted to manage your time.

The location:

We are operating a hybrid approach to working with a mix of home and office-based working. We are based in a very accessible location within the M25, just 20 miles from central London.

More about our people:

We’re looking for inspiring professionals; talented people who seek personal and career growth and are ambitious to develop their potential and unlock opportunities for society, for our customers and themselves.  We seek and attract the very best people and create an environment that supports and includes them. We aim to encourage a culture where people can be themselves and be valued for their contribution. We therefore welcome applications from diverse candidates. This includes people with disabilities, so please discuss any adjustments that you may require throughout the selection and assessment process.

More about IGD:

IGD is a truly unique place, we connect and inspire, provoking and leading constructive debate that creates impact. Together we are working to make a tangible difference for Society, Business, and the Individual.

We use in-depth commercial understanding to uncover rich insights and data, leading to action that powers success.

We reinvest profit from our Trading company into delivering Social Impact, through the Charity, aimed at uniting and mobilising our industry around the most crucial issues affecting society and business today.

#InspireGrowChange: join our team to help us make a positive impact and drive change.

Get in touch – we’re looking forward to working with you.

careers@igd.com