What are the responsibilities and job description for the Sr Manager, Marketing position at Integra Staffing and Search?
Job Description
Job Description
The Senior Manager, Channel Marketing is responsible for driving growth through our wholesale partner ecosystem. In this role, you'll develop and execute marketing strategies to support our channel partners, increase brand awareness, and boost sales through indirect channels.
This position will serve our Water Heater Division, located in Roswell, GA.
Responsibilities
- Develop and execute go-to-market strategies for new and existing products, targeted to the distribution channel
- Engage with key distribution partners to jointly plan and execute campaigns and programs to drive incremental growth
- Manage marketing execution of channel-specific programs including Pro Loyalty programs, co-op and others
- Analyze the performance of programs and campaigns, and optimize to maximize ROI
- Collaborate with sales, product marketing and marketing services teams
- Engage and manage external agencies
- Manage the channel marketing budget and a growing team
Qualifications
An equivalent combination of education, experience, and skills may supplement above minimum job requirements.
