Marketing Specialist

Job description

International Biomedical is seeking a motivated and detail-oriented Marketing Specialist to join our marketing team. This role will work within the marketing team to complete projects for both International Biomedical and our sister company, Ameda. This mid-level position is ideal for someone who has 5 years of professional experience in a marketing related field. The Marketing Specialist will support the execution of communication initiatives across content creation, digital platforms, event coordination, administrative tasks, social media management, and more. This role reports directly to the Marketing Director.

Responsibilities:

Content Support

• Assist in drafting, editing, and formatting content for print and digital media communications, press releases, presentations, and other materials.
• Work in Canva to create graphics and brand collateral.
• Work closely with content creators and team leads to ensure materials meet brand guidelines.
• Support the distribution of communication materials through appropriate channels.
• Support marketing team on design, formatting, and general presentation.

Digital Support

• Help maintain the organization’s website by uploading and updating content as directed.
• Support email marketing campaigns by maintaining distributions lists, creating templates, and monitoring performance metrics.
• Review and approve social media posts according to the content calendar, monitor platforms for engagement, flag important interactions for the team, and assist in gathering and organizing visual assets for social media use.

Event Support

• Assist with planning, coordination, and execution of annual Neonatal & Pediatric Transport Conference.
• Provide support for annual sales training meetings by assisting with meeting logistics, including hotel arrangements and material preparation.
• Assist in planning and executing internal office events.
• Coordinate and manage the logistics of trade-shows attended by International Biomedical and Ameda.

Administrative Tasks

• Maintain communication and editorial calendars to keep the team on schedule.
• Organize and update the team’s digital asset library, ensuring easy access to approved materials.
• Prepare reports and summaries on communication activities and their outcomes for internal use.
• Manage HubSpot CRM tool for organization of email marketing database.
• Execute email marketing sales campaigns notifying customers of equipment that has reached its recommended lifespan.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• Austin, TX 78754 (Required)
• Work Location: In person