What are the responsibilities and job description for the Regional Head of Digital Marketing, U.S & Canada East position at International Schools Partnership?

Regional Head of Digital Marketing

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.

REPORTS TO : Dual Reporting Line to :

Regional Director of Marketing and Communications, US & Canada - East

Regional Director of Admissions and Retention, US & Canada - East

STATUS : Salary / Exempt

DIRECT REPORTS : No

LOCATION : Remote (South Florida preferred)

SALARY : $95,000 – 110,000K (commensurate with education and experience)

About ISP

We are International Schools Partnership (ISP), a leading global educational private group (aged K-12) counting with more than 10,000 students in 82 schools across 23 countries. We are moved by a single powerful purpose : grow the world’s most curious, confident minds. At ISP we put learning at the heart of everything we do to create rounded open-minded individuals that can forge successful pathways and lives, in a rapidly changing world.

About The Role

We're looking for a strategic and data-driven Head of Digital Marketing to join the US & Canada region's marketing and communications team. Reporting to the Regional Director of Marketing and Communications and the Regional Director of Admissions and Retention, this role will oversee and lead the digital marketing efforts across a portfolio of schools. The Regional Head of Digital Marketing will be responsible for managing the relationship with our external digital marketing agency, driving qualified lead generation through creative and innovative campaigns, and providing data-driven insights to optimize performance and influence strategy.

The ideal candidate will bring a strategic vision to digital marketing initiatives, be comfortable with data analysis and reporting, and possess a strong collaborative spirit to work effectively with the other heads of marketing and communications within the team. This position will be remote with some travel required, ideally based in South Florida.

Travel Requirements : Occasional travel required up to 20%

Key Responsibilities :

Digital Strategy Leadership : Develop and execute a comprehensive digital marketing strategy to drive enrollment and qualified lead generation across all schools in the region.
Agency Management : Serve as the primary point of contact for our digital marketing agency, overseeing paid ad campaigns (Google, Meta, etc.) and SEO initiatives to ensure optimal performance and alignment with broader marketing and admission and retention goals.
Innovative Campaign Development : Leverage creative thinking and strategic planning to launch innovative digital marketing initiatives aimed at reaching new audiences and driving leads.
Data Analysis & Reporting : Lead the analysis of digital marketing data, including ad performance, conversion rates, and customer journey metrics. Present regular reports with actionable insights to senior leadership to guide decision-making and secure buy-in.
Collaboration : Work closely with the Regional Heads of Marketing and Communications responsible for content development and design, ensuring a cohesive and integrated approach to all campaigns. Work closely with the Regional Heads of Admissions and Retention, optimizing campaigns to target specific gaps in grades and specific initiatives designed to drive growth in schools.
Budget Oversight : Manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
Testing and Optimization : Implement A / B testing and other optimization strategies to continually improve the effectiveness of campaigns and conversion rates.
Stay Ahead of Trends : Keep abreast of the latest trends and best practices in digital marketing and education marketing, applying relevant insights to ISP’s marketing strategies.

Qualifications :

Education : Bachelor’s degree in marketing, communications, or a related field (required). Master’s degree or digital marketing certifications (preferred).

Experience : Minimum of 5 years of experience in digital marketing, with a proven track record of managing successful lead generation campaigns. Experience working within the education sector is a plus.

Technical Skills : Proficiency in digital advertising platforms (Google Ads, Meta Ads), Google Analytics, SEO, CRM systems, and marketing automation tools.

Analytical Skills : Strong data analysis skills, with the ability to translate data into meaningful insights and actionable recommendations.

Leadership : Experience managing external agencies and working cross-functionally with other marketing and admissions professionals.

Innovative Mindset : A creative thinker with a passion for trying new approaches and strategies to drive digital marketing success.

Communication Skills : Strong written and verbal communication skills, with the ability to present complex information clearly and persuasively to senior stakeholders.

Location : Ideally based in South Florida, but open to remote candidates with occasional travel requirements.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Be financially responsible. We make financial choices carefully based on the needs of the children, students, and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

E-Verify Participation : ISP U.S. participates in E-Verify and will provide the Federal Government with your form I-9 information to confirm that you are authorized to work in the U.S.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Inclusion and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.

Job Type : Full-time

Pay : $95,000.00 - $110,000.00 per year

Benefits :

401(k)

401(k) matching

Dental insurance

Employee assistance program

Employee discount

Health insurance

Health savings account

Paid time off

Vision insurance

Schedule :

8 hour shift

Monday to Friday

Education :

Bachelor's (Required)

Experience :

Digital marketing : 5 years (Required)

Location :

Miami, FL (Preferred)

Willingness to travel :

25% (Preferred)

Work Location : Remote

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Salary : $95,000 - $110,000

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