What are the responsibilities and job description for the Paid Search Specialist position at IPG Health?
Job Description
About the Job
As a Paid Search Specialist, you will bring your skills and experience in SEM to support the team in developing and optimizing paid search campaigns, including ad copy and keyword development, reporting, and data analysis. You'll configure, deploy, and optimize campaigns across various platforms, leveraging your expertise to drive campaign success and deliver insights that inform future strategies.
A Day in the Life
- Collaborate on SEM campaign optimization and strategy.
- Employ search marketing tactics for increased visibility and engagement.
- Conduct keyword research and analyze Paid Search metrics.
- Assist with reporting, data analysis and SEO team collaboration.
- Stay updated on search marketplace trends and best practices.
- Maintain expertise in pharma/RX compliance and industry knowledge.
What You Will Need
- Bachelor's degree in a relevant field.
- 1 year of experience in paid search marketing, preferably in pharma/healthcare/wellness.
- Google Ads, Bing Ads and YouTube campaign management expertise.
- Proficiency in Microsoft Office Suite and data analysis.
- Effective communication skills, translating technical terms into client-friendly language.
- Certifications in Google and Bing SEM preferred, with a proactive, detail-oriented and process-driven mindset.
Our Global Benefits
- My Time Off (MTO) - our flexible approach to time off that allows you to take the time you need and enjoy it!
- Career Progression - we offer personalized development opportunities and clear career pathways.
- Health and wellbeing programs that provide you access to different services and offerings to prioritize your health.
- Company Savings Plans to help you plan for the future.
- Parental Leave benefits for all new parents.
Salary
$60,000.00 - $80,000.00
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
About the Agency
https://solved.health/
SOLVE(D), an IPG Health growth accelerator agency, was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)'s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Salary : $60,000 - $80,000
