What are the responsibilities and job description for the Marketing Automation Manager position at IRIS Consulting Corporation?
Position Summary :
The Marketing Automation Manager will work as a subject matter expert across various marketing automation platforms, with a focuses on HubSpot, Acoustic, Eloqua, and Salesforce Marketing Cloud Engagement to drive value for our clients across their customer experience. This is a client facing role that collaborates closely with both internal and external stakeholders including but not limited to IT, Marketing, UX, Analytics, Development and Design.
Duties and Responsibilities :
- Create and present solution documentation, keeping both internal and external stakeholders informed and engaged
- Provide leadership around and adhere to Email, SMS and MobilePush channel best practices
- Intake requirements and present a solution to client for repeatable tasks and low-medium effort customizations
- Proactively present & deploy optimization activities
- Partner with Solution Architect on medium-complex tasks
- Build, test and deploy Campaigns and Journeys
- Build audiences and segments using implicit and explicit logic
- Actively participate through agile delivery by executing work in epics and user stories and delivering agile sprints
- Make minor edits to creative files
Adhere to QA process
Required Qualifications :
Equal opportunity employer including disability / veterans.
