What are the responsibilities and job description for the Digital Campaign Manager position at ISMG - Information Security Media Group?
About Us
ISMG is a global intelligence firm linking professionals and businesses with cutting-edge technology, AI, and cybersecurity advancements via industry-leading news, research, dynamic events, strategic education, and specialized marketing services. With a portfolio of over 20 brands, 38 digital media platforms, and more than 400 in-person and virtual events held annually, we connect with a global audience of over 1.8 million subscribers.
We pride ourselves on producing worldwide up-to-date breaking news and top notch digital content tackling the many issues facing practitioners in the industry today, tomorrow, and yesterday. Our unwavering commitment to addressing the evolving needs of professionals in today's digital age, underscores our ability to anticipate and lead through digital transformation. By leveraging our advanced industry knowledge and vast network of media properties, we're able to provide customers with a diverse portfolio of effective and customizable lead generation and brand dominance solutions to meet their unique organizational needs.
The Opportunity
We are looking for a personable and creative critical thinker to further amplify our extraordinary Digital Campaigns team! As Digital Campaign Manager , you will manage and optimize digital marketing campaigns for our enterprise clients while maintaining exceptional business relationships through consistent support and communication.
In this role, you will drive the campaign lifecycle with our clients from start to finish, including leading kickoff calls, collaborating with client teams to ensure campaigns are properly and effectively launched, continually managing campaign performance, and maintaining ISMG's positive relationship with the client, concluding each campaign with a presentation on our effectiveness.
As Digital Campaign Manager, you will function as the project manager for each client program, coordinating with internal and external teams to successfully execute campaigns and consistently deliver exceptional outcomes. You will continuously strive to find new and improved ways to best serve our clients by being exceptionally responsive to feedback and working closely with product teams to provide insight into how we can enhance our capabilities to produce stronger results.
Primary Responsibilities
- Managing digital marketing campaigns for clients, from implementation to optimization, with accountability for performance and timely completion.
- Tracking, measuring, and reporting on the campaign performance, analyzing performance data, and developing action plans to course-correct as the campaign execution unfolds.
- Learning and developing expertise in email marketing, landing page optimization, and other digital tactics to drive engagement to client campaigns from ISMG's digital audience.
- Maintaining strong relationships with clients and providing excellent, highly responsive customer service.
- Editing, proofreading, and optimizing copy for promotional materials, ensuring both ISMG and client standards have been met.
- Working effectively with a global, cross-cultural team.
- Keeping up-to-date with current marketing and industry trends.
- Learning and developing familiarity with the information security vendor community.
Requirements / Desired Experience
Apply now! Visit ISMG.io to learn more.
