What are the responsibilities and job description for the Head of Marketing position at Italic?
Italic is creating a world of luxury without labels. We believe that luxury today is exclusionary and all about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or better quality directly to consumers. Our customers come to rely on Italic for our quality, timeless design, and radical value.
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
We are seeking an exceptional marketing leader to drive Italic's continued evolution as a premium lifestyle brand. As we redefine modern luxury through thoughtful design and uncompromising quality, this role will be instrumental in scaling our business while maintaining our brand's elevated positioning and strong unit economics.
NOTE - This is an intensive individual contributor role for someone who thrives on driving measurable results and shaping business success.
Your primary focus and majority of time will be spent on paid media buying.
Responsibilities
Strategy & Brand Growth
- Develop and execute sophisticated growth strategies that align with our premium positioning while driving profitable customer acquisition.
- Lead data-driven initiatives across paid media, email, and organic channels while maintaining our elevated brand voice.
- Design and implement testing frameworks to optimize conversion while preserving our luxury market positioning.
- Partner with creative teams to ensure all growth initiatives reflect our French-inspired contemporary aesthetic.
Performance & Analytics
Cross-Functional Leadership
Requirements
Experience
Technical Skills
Essential Qualities
Culture
Great Brands Start With Great People
Our culture focuses on performance, integrity, and longevity. We believe that the best brands are not grown through sheer force but rather through deliberate decision-making and persistent effort over a long period of time. We are committed to creating a workplace where talented individuals can thrive in building an enduring, beloved brand that we all take pride in.
Inputs Over Outputs
We value the effort and work that goes into achieving results rather than just the end result. We believe that investing in our people and processes will lead to better outcomes while also creating a more sustainable and enjoyable environment.
Flat Hierarchy
Our company has a flat hierarchy and values the input and ideas of all team members. We believe that everyone has the potential to make a significant contribution to the success of the company.
Small Team, Big Opportunities
As a small team, all employees are expected to take ownership in their work. Some might move faster while others are fine with a slower pace. Those who seek to move faster in their career will be able to do so based solely on merit, contribution, and performance.
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