What are the responsibilities and job description for the Ecommerce Manager position at Jeffco Fibres Inc.?
Key Responsibilities:· ECommerce Strategy & Execution: Develop and implement a comprehensive online sales strategy to grow revenue and expand market share.· Marketplace & Platform Management: Optimize product listings, pricing, promotions, and inventory management on Amazon Seller/Vendor Central, Walmart Marketplace, Wayfair, Shopify, and other key eCommerce channels.· Sales & Performance Analysis: Analyze sales data, conversion rates, customer acquisition, and retention metrics to continuously improve performance and ROI.· Digital Marketing & Advertising: Oversee paid advertising campaigns (PPC, Amazon Ads, Walmart Connect), SEO optimization, email marketing, and social media advertising to drive traffic and conversions.· Product Content Optimization: Ensure high-quality product listings, including keyword-rich descriptions, enhanced brand content (A Content), images, and videos for maximum engagement.· Pricing & Profitability Management: Develop and implement pricing strategies to maintain profitability while remaining competitive in the market.· Vendor & Partner Relationships: Collaborate with third-party logistics (3PL) providers, contract manufacturers, and platform representatives to streamline operations.· Industry Trend Monitoring: Stay up to date on eCommerce trends, competitive insights, and emerging technologies to drive innovation and efficiency.· Cross-Functional Collaboration: Work closely with marketing, sales, and product development teams to align eCommerce initiatives with overall business objectives.
- Administrative Support: Provides administrative support to the Sales & Marketing team as necessary.
Salary : $95,000 - $110,000