What are the responsibilities and job description for the Digital Marketing Specialist position at Jergens, Inc.?
Description
Jergens, Inc. has been a strong presence in the manufacturing industry for over 75 years, becoming one of the world’s largest manufacturers of standard tooling components, vises and other workholding equipment. Jergens has career opportunities for anyone interested in manufacturing and we are looking for individuals who are motivated, team-oriented, and passionate about growing or starting their career in manufacturing!
Our work culture:
Jergens, Inc., is a privately owned manufacturer founded by the Schron Family in 1942. Headquartered in Cleveland, OH, Jergens has a global reach, with activities across 4 continents and 30 countries around the world.
Through the many changes over the past 75 years, one thing has remained a constant – the core values of Jergens. A dedication to:
- Honesty
- Hard work
- Excellence in all we do
These values are the foundation upon which the company was built, the standard for how every Jergens employee conducts themselves today and will continue to set the direction into the future as we continue to grow our family of employees.
About Jergens, Inc.
Jergens, Inc. is comprised of 3 distinct business units: Workholding Solutions, Lifting Solutions and Specialty Fasteners. Building on its reputation of uncompromising quality standards, Jergens is committed to helping its customers achieve leaner, more profitable manufacturing, and continues to add products and engineered solutions for an integrated approach to “Manufacturing Efficiency.” To learn more about Jergens, Inc., visit us at www.jergensinc.com
Also, be sure to check out our video to see what it's like to work at Jergens: https://youtu.be/UVkHTp6OH54
Benefits of Working at Jergens, Inc.
- Competitive compensation
- Comprehensive insurance benefits package (including medical, dental and vision coverage as well as company paid life insurance and disability)
- Tuition reimbursement
- Fun staff events and activities
- 401k plan with profit sharing
- Paid vacation time starting at 13 days
- 11 paid holidays
Reporting to: Marketing Manager
Responsibilities
- Has a basic understanding of our company’s digital marketing service needs. Seeks assistance, as necessary with unfamiliar situations.
- Oversee organization-wide online advertising initiatives and the company’s social media strategy including Search Engine.
- Marketing, brand advertising, social media advertising and customer engagement.
- Maintain messaging and branding consistency across online platforms.
- Develops, coordinates, and executes digital marketing campaigns by providing content messaging, coordinating with team members, managing deadlines, and communicating with key stakeholders.
- Oversees creation and editing of media assets, such as photos & videos.
- Express creative ability through various techniques when creating different types of videos: informational, persuasive, etc.
- Recommend viable upgrades or changes to internal systems and digital marketing solutions for products and services.
- Assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing initiatives and make recommendations based on findings.
- Perform writing, editing, and proofing of marketing materials, web content, social media posts, blogs and online advertising.
- Compile competitive information.
- Work with and manage external partners as needed to achieve digital marketing goals.
- Complete special projects as assigned.
- Observe good housekeeping and safety habits, follow Jergens’ policies and procedures and perform other duties as assigned.
Requirements
- At least two years of formal training in a related field. A bachelor’s degree is preferred. Has the necessary training to be proficient in the position.
- Through related experience, has demonstrated the skills and ability to be an effective digital marketing specialist with the company.
- Must be proficient in graphics, web advertising, social media and web development.
- Has a thorough understanding of digital/social media marketing, digital production, web metrics, digital analytics, and the ability to analyze data.
- Proven experience delivering effective and innovative digital and social media campaigns.
- Has excellent communications and interpersonal skills to be able to interact effectively with other employees, vendors, customers, and other external contacts.
- Must have ability to work independently as well as in partnership with a team.
- Has excellent computer skills and is proficient with all related company systems and programs.
- Is analytical with an eye for detail.
- Is a self-starter and able to work with minimal management input.
- Demonstrates initiative and innovation.
- Has demonstrated sound judgment in dealing with difficult interpersonal situations.
- Must be extremely organized and detail oriented.
- Effective time management skills in prioritizing and addressing multiple and at times conflicting demands.
- Must be able to define and work to deadlines.
- High level of personal and professional integrity.
- Is committed to the company’s values.
- Attention to detail in maintaining required records and reports.
