MARKETING SPECIALIST

Marketing Specialist

JERSEY SHORE UNIVERSITY MEDICAL CENTER Wall, New Jersey

Apply

• Requisition # 2025-161051
• ShiftDay
• StatusFull Time with Benefits
  
  

Overview

Our team members are the heart of what makes us better.

At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community.

Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.

The Marketing Specialist supports Hackensack Meridian Health's marketing initiatives. This includes, assisting in developing and implementing strategies to grow volume and reputation of key programs. This position writes and edits marketing communication materials across distribution channels; supports marketing efforts through market research, campaigns and events; implements social networking and new media strategies in conjunction with the web team to generate leads and grow the business; and communicates and implements HMH branding strategy. This position actively participates in the development of marketing plans that differentiate services to key physician, consumer and patient audiences.

Responsibilities

A day in the life of a Marketing Specialist at Hackensack Meridian Health includes:

• Participates in planning discussions and strategy sessions with physicians and department leaders to identify growth goals.
• Assists in developing messaging and key points of differentiation and package them into content and appropriate distribution channels.
• Implements plans including print and digital communications to key audiences, including physicians, patients and consumers.
• Monitors success by reporting on digital volume and engagement, programmatic volume, and metrics available through operational leadership.
• Develops and tracks progress on business unit goals, department priorities and organizational milestones.
• Provides competitive research to help determine ways business units can differentiate physicians, programs and services.
• Reports out on marketing activities and milestones that are part of growth plans.
• Analyzes marketplace trends and looks for opportunities in messaging for successful campaign implementation in advertising, website content, social media engagement, physician communications, team members and key influencers.
• Collaborates with the social media team on content strategies, editorial planning and messaging. Drafts content and positioning to support online reputation.
• Writes original content for a variety of marketing communication materials including digital campaigns, brochures, sell sheets, case studies, advertising, web sites, newsletters, voiceover scripts and white papers.
• Assists in ongoing market research and focus groups by providing analysis of volume reports from business units, web analytics, competitive research, demographic segments and market planning platforms.
• Coordinates and supports branding, standards, and tactics for growth programs by supporting successful implementation of brand guidelines by packaging materials and collaborating with business units on tailoring content for the appropriate print and digital distribution channel.
• Writes content and works with the creative team on appropriate images, tone, style and packaging into final products.
• Participates in planning and creative brainstorming sessions to generate campaign themes and concepts.
• Interacts with graphic designers to ensure project timelines and campaign objectives are met.
• Other duties and/or assignments as assigned.
• Adheres to HMH Organizational competencies and standards of behavior.
  
  

Qualifications

Education, Knowledge, Skills and Abilities Required:

• Bachelor's degree or equivalent in marketing, business or other related areas of specialty.
• Minimum 1 or more year(s) of experience.
• Strong copy editing skills.
• Must display a high attention to detail.
• Ability to demonstrate a wide degree of creativity and innovation.
• Strong analytic and research skills.
• Strong time-management, organization, and coordination skills.
• Excellent communication skills, both verbal and written.
• Ability to utilize critical thinking skills in making decisions that support the mission, vision, goal and values of Hackensack Meridian Health.
  
  

Education, Knowledge, Skills And Abilities Preferred

• Experience in the healthcare setting.
• Experience in a large business, and/or one that is composed of multiple locations.
  
  

If you feel that the above description speaks directly to your strengths and capabilities, then please apply today!

HACKENSACK MERIDIAN HEALTH (HMH) IS AN EQUAL OPPORTUNITY EMPLOYER

All qualified applicants will receive consideration for employment without regard to age, race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, breastfeeding, genetic information, refusal to submit to a genetic test or make available to an employer the results of a genetic test, atypical hereditary cellular or blood trait, national origin, nationality, ancestry, disability, marital status, liability for military service, or status as a protected veteran.

Our Network

Hackensack Meridian Health (HMH) is a Mandatory Influenza Vaccination Facility

As a courtesy to assist you in your job search, we would like to send your resume to other areas of our Hackensack Meridian Health network who may have current openings that fit your skills and experience.

Apply

Share

• Facebook
• Email
• X
• LinkedIn
  
  

Start Exploring

See the area you’ll be working in and get an idea of what your daily routine around the office can be like. Learn More

Awards We’ve Received

2023

US News & World Report 2023

• HUMC - #1 Hospital in NJ & #5 in NY Metro Area
  
  

2023

US News & World Report 2023

• Joseph M. Sanzari Children’s Hospital - #1 Children’s Hospital in NJ
  
  

2023

US News & World Report 2023

• JSUMC - #6 Hospital in NJ
  
  

2022

2023

2023 & 2022 Magnet Designations

for 9 HMH Institutions

2022

Newsweek 2022 Best Hospitals USA

• HUMC - #57
  
  

2022

Newsweek 2022 America’s Best Addiction Treatment Centers

Blake Recovery Center at Carrier Clinic - #2

2023

Diversity Inc. 2023

Top Hospital and Health Systems

2022

Becker’s Hospital Review 2022

• Top Places to Work in Healthcare
  
  

JOBS FOR YOU

• Patient Observer - Float - SOMC - Full Time Days SOUTHERN OCEAN MEDICAL CENTER Manahawkin, New Jersey
• Marketing Specialist JERSEY SHORE UNIVERSITY MEDICAL CENTER Wall, New Jersey
• Peds ED Registered Nurse - F/T Nights JFK University Medical Center Edison, New Jersey
• PCT Apprentice - Critical Care - F/T with Benefits Day JFK University Medical Center Edison, New Jersey
• Patient Observer - Float - SOMC - Full Time Days SOUTHERN OCEAN MEDICAL CENTER Manahawkin, New Jersey
• Medical Assistant - Gastroenterology - Physician Practice HMH PHYSICIAN SERVICES, INC. Avenel, New Jersey
• Registered Nurse - Behavioral Health - Carrier Clinic- Per Diem - Evenings HMH CARRIER CLINIC INC Belle Mead, New Jersey
• Registered Nurse - CC Adolescent Unit - P/T without Benefits Evenings HMH CARRIER CLINIC INC Belle Mead, New Jersey
• Registered Nurse - Behavioral Health - Carrier Clinic- Per Diem - Evenings HMH CARRIER CLINIC INC Belle Mead, New Jersey
  
  

WE KEEP GETTING BETTER

At Hackensack Meridian Health, we help our patients live better, healthier lives – and we help one another succeed. Here, competitive benefits are just the beginning. It’s also about how our team members support one another and how we show up for our community. Together, we’re ready to transform health care and advance our mission to serve as a leader of positive change.

Join us and let’s keep getting better together.

STAY CONNECTED

From roles that are right for you to new opportunities, join our talent community and stay up to date with job openings and more.

SIGN UP