What are the responsibilities and job description for the Marketing & Events Coordinator position at JobStack?
Company Description
Our client developed security with cutting-edge AI-driven technology. As a trailblazer in video intelligence and analytics, their advanced solutions deliver unparalleled surveillance and control across diverse sectors. Their portfolio, featuring over 30 patents and trademarks, includes the revolutionary Video Intelligence Platform, which integrates AI-powered modules for cutting real-time edge analytics, data analysis, and decision management.
Job Description
Objectives of this role
Assist in developing and implementing the company's brand strategy
Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes and lead generation
Facilitate the handling and tracking of leads throughout the entire sales process within our CRM
Prepare marketing activity reports and metrics for program success
Oversee, in person, the planning and execution of at least six 1,000-person events a year.
Uphold the company's mission and vision with every event
Own every aspect of an event, from venue choice to success metrics
Log and track all event leads in the CRM
Keep budgets and timelines under control at all times
Comply with all national and local regulations
Responsibilities
Support the marketing director in establishing and evaluating marketing strategy
Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
Work with partners to coordinate various co-marketing campaigns and track their success throughout the duration of the campaign
Develop a complete understanding of the requirements for every event
Research vendors and make selections based on their creativity, quality, and cost
Book venues, schedule guests, draft and finalize contracts, and lock down day-of logistics
Develop content for event materials and work with graphic designer to produce
Hire personnel as needed across all functions of an event (ex : registration, setup, catering, audio / visual)
Handle day-to-day administration of events and programs, including order placements, BEO reviews, vendor monitoring, travel planning, restaurant reservations, attendee participation, registration counts, RSVP tracking, and issues resolution
Qualifications
Required skills and qualifications
Experience in marketing coordination or similar role
Experience in event planning or event coordination in a corporate environment
Proven track record of creative, successful events
Knowledge of traditional and digital marketing, content marketing, and social media marketing
Experience working with colleagues in graphic design, sales, marketing, and communications
Excellent organizational, communication, negotiating, and multitasking skills
Ability to remain calm under pressure and maintain a customer-service
Preferred skills and qualifications
Bachelor's degree (or equivalent) in marketing, advertising, or communications
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
Established relationships with vendors
Experience in managing budgets and tracking expenses
Advanced knowledge of PowerPoint, Acrobat, Excel, and Microsoft Dynamics
Additional Information
Excellent culture, compensation including salary, benefits, upward mobility within the company.
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