Sales and Marketing Manager

Summary

In the role of Sales and Marketing Manager, you will be pivotal in driving business growth through effective sales strategies and marketing initiatives. Reporting to the senior management team, you will leverage your core skills in negotiation, account management, and leadership to enhance customer relationships and expand market presence. Your expertise in outside sales and B2B marketing, combined with a strong understanding of social media management, will enable you to develop innovative campaigns. Join us to lead a dynamic team and contribute to our organization's success in a competitive landscape.

Responsibilities

• Develop and implement sales and marketing strategies to drive business growth.
• Manage and nurture client relationships through effective account management and customer service.
• Oversee social media management to enhance brand visibility and engagement.
• Lead the development and execution of marketing campaigns across multiple channels, including social media, print advertising, and performance marketing.
• Communicate strategically with contractors and vendors at local networking events.
• Create organic working relationships with potential customers, contractors or partners.
• Conduct market research to identify trends and insights that inform advertising sales strategies.
• Collaborate with management and the field teams to create promotional materials and advertisements.
• Utilize marketing automation tools to streamline processes and improve campaign effectiveness.
• Manage social media accounts by creating engaging content, monitoring interactions, and analyzing engagement metrics.
• Support the planning and execution of events or promotional activities that align with marketing goals.
• Coordinate with external vendors for print advertising needs and other marketing materials.
• Taking pictures and videos on various jobsites of progress and daily tasks for promotional purposes.

Qualifications

• Proven experience in sales and marketing management
• Self-starter and self-driven.
• An outgoing and confident personality is a must. This includes the ability to conversate with people in the business and organically grow a relationship with potential customers or trade partners.
• A background using cameras and taking photos or videos, and the ability to create a narrative behind your photos.
• Experience with social media, from a marketing perspective.
• Experience with advertising campaigns and the ability to check the analytics behind them.
• Willingness to work weekends and extended weekends for trade shows.
• Familiarity with marketing automation platforms is a plus.
• Experience in advertising sales or performance marketing is highly desirable.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.

Job Type: Full-time

Pay: Up to $74,626.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Overtime

Ability to Commute:

• Troy, NY 12182 (Required)

Ability to Relocate:

• Troy, NY 12182: Relocate before starting work (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: In person

Salary : $74,626