What are the responsibilities and job description for the Marketing Manager position at National Hanger Company?
Expectations:
- Design, implement, and monitor marketing strategies that align with the company’s objectives.
- S.E.O. (Search Engine Optimization) Strategy and Development:
§ On branded websites.
§ On Google Ad Campaigns.
o Oversee the creation and execution of digital and print marketing campaigns:
§ Print Marketing.
§ Email Marketing.
§ Social Media Platforms.
§ Google.
§ Instagram.
§ Facebook.
§ LinkedIn.
§ Etc.
· Analyze market trends and consumers needs to tailor marketing efforts accordingly.
· Content Marketing:
o Launch new products.
o Continuously update images and descriptions.
o Monitor competition.
· Manage Advertising Spend and Performance:
o Work within budgets provided.
o Improve overall performance.
· Use data analytics to gauge the effectiveness of campaigns and to optimize future marketing strategies.
· Drive sales.
· Other task/duties as required or requested by upper management.
Skills & Traits:
· A technical mind.
· Reliable, responsible, dependable, and fulfilling obligations.
- Excellent written/verbal communication skills. Content writing and editing skills.
- Strong understanding of SEO principles and best practices.
- Proficiency in social media marketing.
- Analytical skills to interpret data and track campaign performance.
· Ability to collaborate with cross-functional teams (design, development, sales).
· Solid organizational skills and the ability to manage one’s own time.
· Ability to describe technical information in easy-to-understand terms.
· Willingness to take on responsibilities and challenges.
· A good sense of humor highly recommended/preferred.
· Honest and ethical.
Education/Experience:
· A Bachelor’s degree in Marketing, Business Administration, or a related field is essential. A Master’s degree in a pertinent area can be advantageous.
· Certifications such as “Certified Marketing Management Professional” (CMMP) or “Digital Marketing Pro” from the Digital Marketing Institute can enhance a candidate’s credentials.
· Proven experience in marketing management and digital marketing tools like Google Analytics, Hootsuite, Salesforce, and others is highly desirable.
· Fluent with Microsoft Office.
Job Type: Full-time
Pay: $70,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in North Bennington, VT 05257
Salary : $70,000 - $90,000