What are the responsibilities and job description for the Sr. Marketing Specialist position at Jostens?
SR. MARKETING SPECIALIST - MASCOT SHOP
ABOUT YOU:
Step into an exciting role where you’ll support and drive the success of the Mascot Shop business! As the backbone of our marketing team, you’ll play a pivotal part in developing, implementing, and managing B2B and B2C marketing strategies that fuel growth and elevate the brand.
You’ll be at the forefront of our mission to improve buy rates and generate revenue for the Mascot Shop, working closely with our Marketing Director to execute strategies that resonate with our core audiences. Your role will involve coordinating cross-functional activities, ensuring seamless delivery of marketing initiatives, and making data-driven decisions to keep us ahead of the curve.
You’ll be at the forefront of our mission to improve buy rates and generate revenue for the Mascot Shop, working closely with our Marketing Director to execute strategies that resonate with our core audiences. Your role will involve coordinating cross-functional activities, ensuring seamless delivery of marketing initiatives, and making data-driven decisions to keep us ahead of the curve.
YOU HAVE:
- Education. BA/BS degree or an equivalent combination of education and experience.
- Experience. 3 years of professional marketing experience, with a thorough understanding of both traditional and digital marketing elements and market research methods. Understanding of email marketing.
- Technical Skills. Understanding of Salesforce and email automation platforms. Experience in collateral development, marketing communication, and content writing/editing with attention to detail.
- Analytical Skills. Excellent analytical abilities, with strong prioritization, organization, and project management skills.
- Communication Skills. Strong written and verbal communication skills, along with interpersonal skills that enable effective collaboration at all levels of the organization.
- Creativity and Adaptability. Willingness to learn, demonstrate creativity, and excel in a changing environment.
- Decision-Making and Independence. Good decision-making ability and a proven track record of working independently in a market-driven, collaborative team environment.
- Preferred. BA/BS in Business or Marketing with graphic design knowledge and experience using Adobe Photoshop, InDesign, and Marketing Cloud platforms.
YOU WILL:
- Manage. Support the go-to-market process for the assigned business unit, including the coordination and execution of products and processes.
- Drive Results. Coordinate project or product activities to deliver on marketing and business objectives.
- Champion the Consumer. Act as the voice of the customer pre, during, and post-development by identifying market needs and balancing them with Jostens enterprise business strategies.
- Collaborate. Work with cross-functional teams on strategies, content development, and revenue/CIP plans for products and projects.
- Partner. Collaborate with stakeholders such as end users, sales, marketing, operations, and service to execute and implement product/project plans.
- Solve Problems. Make recommendations and act on the analysis and solutions of problems to enhance performance.
- Drive Revenue. Pursue buy rate improvement and revenue generation for the assigned business unit.
- Oversee. Manage multiple marketing initiatives such as email, social media, digital, and print campaigns.
- Lead Projects. Participate in marketing projects, including channel integration, communication plans, education/training, and market expansion.
- Analyze. Collaborate with analytics teams to analyze and report on the performance and efficiency of campaigns.
- Support Marketing. Assist in outbound or inbound marketing activities with expertise in content development, optimization, advertising, and event planning.
- Typical/expected % of overnight travel: <10%
LOVE WHERE YOU WORK:
- We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
- We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
- We believe in flexibility. We provide hybrid work options.
- We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.
- We care about your development. We support tuition reimbursement after 6 months of service.
APPLICATION DEADLINE: October 31, 2024
ABOUT US:
Celebrating over 125 years of business, Jostens has been a part of local communities, working with K-12 schools, colleges and universities, teams, and affiliation groups. Representatives from Jostens touch thousands of schools and groups every day, working to make a difference with products and services that recognize accomplishments and help people tell their stories. These products, along with resources for educators, yearbook curriculum and services to help motivate and inspire like Jostens Renaissance® and Commitment to Graduate (C2G) are all designed to contribute to a positive and rewarding school experience. As a household name and leading brand in our market, we are passionate about being the most trusted partner in celebrating moments that matter. We are a mid-size company with a small company feel, allowing us to move fast and explore innovative ideas.
Click on video link for an exclusive look into the Jostens experience! https://f.io/HIAsH659
ALL ABOUT MARKETING
Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens!
AMERICANS WITH DISABILITIES ACT (ADA):
Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3399.
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy
