Demo

Customer Marketing Campaign Manager

JS Consulting
Philadelphia, PA Full Time
POSTED ON 3/7/2025
AVAILABLE BEFORE 4/5/2025
Job Title: Customer Marketing Campaign Manager

Location: 100% Remote

Duration: 6-12 Months Contract.

Interview Process

1st round: Phone screen (30 min)

2nd round: Interview with Marketing Customer Director & Peer

Work Authorization: - US Citizen or Green Card Only.

Job Description:-

Red Flags: Lack of customer marketing experience or revenue-generating roles in the past.

This role is ideal for a proactive, data-driven marketer who thrives in a collaborative and fast-paced environment.

Position Overview

A dynamic opportunity for a Customer Marketing Campaign Manager to drive revenue growth through customer marketing initiatives. This role focuses on cross-sell and upsell strategies, leveraging data-driven insights and personalized messaging. This is a 6-month contract with potential for extension or full-time conversion.

Key Responsibilities

  • Develop and execute integrated customer marketing campaigns to drive cross-sell and upsell opportunities.
  • Utilize marketing automation platforms like Pardot to build and optimize campaigns across email, webinars, and social media.
  • Leverage tools like 6 sense for account targeting and personalization.
  • Plan and manage webinars and virtual events using ON24 to engage customers effectively.
  • Work cross-functionally with Inside Sales, Customer Success, and Solutions Marketing teams to align messaging and goals.
  • Monitor, analyze, and report on campaign performance for continuous optimization.

Qualifications

  • Strong background in B2B marketing, customer marketing, and campaign management.
  • Experience with account-based marketing (ABM) strategies.
  • Proficiency in Pardot (or similar marketing automation platforms).
  • Hands-on experience with ON24 or other webinar platforms.
  • Analytical mindset with the ability to interpret data and drive results.
  • Strong communication and collaboration skills.

Nice To Have

  • Tax industry experience is a huge plus.
  • Familiarity with 6sense and online advertising strategies.

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