What are the responsibilities and job description for the Customer Marketing Campaign Manager position at Robert Half?
We are offering a contract to permanent employment opportunity for a Customer Marketing Campaign Manager. This role is based in King of Prussia, Pennsylvania, but offers the flexibility to work remotely from any location within the United States. As the Customer Marketing Campaign Manager, you will be leading and executing strategic marketing initiatives with a focus on driving growth through cross-sell and upsell opportunities. Responsibilities: • Develop and implement integrated customer marketing campaigns to increase revenue growth, focusing on existing customers.• Employ marketing automation platforms, like Pardot, to create, execute, and enhance campaigns across numerous channels, including email, webinars, and social media. • Use data-driven insights and tools, such as 6sense, for identifying and prioritizing target accounts, personalizing messaging, and improving campaign performance. • Organize and execute webinars and virtual events through platforms like ON24, ensuring seamless execution and maximizing attendee engagement. • Work closely with Inside Sales, Customer Success, and Solutions Marketing teams to align campaign objectives, messaging, and content with business goals and customer needs. • Monitor and analyze campaign performance metrics, providing regular reporting and insights. • Use your strong communication skills to effectively collaborate with stakeholders and foster cross-functional relationships. • Leverage your proficiency in marketing strategy, planning, and execution to drive continuous improvement in campaign performance. • Use your analytical skills to interpret performance data and generate actionable insights. • Ensure high levels of customer service and satisfaction through all stages of the campaign process.
Salary : $28 - $30
