What are the responsibilities and job description for the Social Media Manager position at Kapper Marketing?
Job Summary
We are seeking a creative and results-driven Social Media Manager to join our dynamic team at Kapper Marketing. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance our brand presence, engage with our audience, and drive traffic to our e-commerce platforms. This role requires a blend of creativity, analytical skills, and a deep understanding of social media trends and best practices.
Responsibilities
- Develop and execute comprehensive social media marketing strategies across various platforms to increase brand awareness and engagement.
- Create, curate, and manage published content (images, video, written) that aligns with the brand's voice and objectives.
- Monitor social media channels for trends, audience engagement, and feedback; respond promptly to inquiries and comments.
- Conduct research on industry trends, competitor activities, and audience preferences to inform content creation.
- Collaborate with graphic designers to produce visually appealing content using Adobe tools.
- Analyze performance metrics of social media campaigns; prepare reports to assess effectiveness and identify areas for improvement.
- Manage paid social media advertising campaigns to maximize reach and conversion rates.
- Ensure all content is proofread for accuracy and aligns with brand guidelines before publication.
- Build relationships with influencers and engage in public relations efforts to enhance brand visibility.
Qualifications
- Proven experience in social media management, preferably in an e-commerce or digital marketing environment.
- Strong understanding of various social media platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
- Proficiency in graphic design tools such as Adobe Creative Suite is highly desirable.
- Excellent written communication skills with a keen eye for detail in proofreading content.
- Ability to conduct thorough research to stay updated on industry trends and audience interests.
- Experience in digital marketing strategies that drive traffic and engagement is a plus.
- Strong analytical skills with the ability to interpret data and make informed decisions based on insights.
- A proactive attitude towards problem-solving and a passion for staying ahead of digital marketing trends.
Join us as we elevate our brand's online presence through innovative social media strategies!
Job Type: Full-time
Pay: $69,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
Application Question(s):
- Please list relevant social media accounts you have managed on any of the following platforms (if not professionally, then you may include personal accounts):
LinkedIn, Facebook, IG, YouTube, TikTok, Twitter, Discord, Reddit, Snapchat
Experience:
- Marketing: 3 years (Required)
- Social media marketing: 3 years (Required)
Experience:
- Marketing: 3 years (Required)
- Social media marketing: 3 years (Required)
Ability to Commute:
- Brooksville, FL 34601 (Required)
Work Location: Hybrid remote in Brooksville, FL 34601
Salary : $69,000 - $85,000