Membership and Marketing Coordinator

The Membership and Marketing Coordinator coordinates the membership process to expand and engage the membership base while improving communication efforts. This role includes coordinating membership recruitment, retention, satisfaction, and internal and external communication channels. The coordinator will work closely with leadership to develop engaging content, manage member relations, and maintain a consistent brand voice across all platforms. Strong leadership, practical listening, and communication skills are essential for enhancing membership engagement and promoting the club's growth.

Candidate Qualifications

Membership Duties and Responsibilities:

• Ensure consistent adherence to established procedures for processing prospective member applications from start to finish.
• Coordinate the administrative processing of member applications and generate all relevant membership reports.
• Assure prospective members meet all application requirements.
• Coordinate golf playing experience with appropriate members and staff.
• Process all membership requests and transfers.
• Conduct onboarding orientation programs and tours for prospective candidates and new members.
• Plan and implement events for new members for successful onboarding.
• Implement, manage, and monitor member retention strategies.
• Assess the need for and make recommendations regarding member retention and recruitment to ensure alignment with the evolving market needs.
• Follow up on member referrals.
• Organize the creation of membership information kits.
• Maintain a file of club history, including exit interviews.
• Assist the Outside Operations Manager with Cottage reservations and administration.

Communication Duties and Responsibilities:

• Oversee the production of the electronic bi-weekly newsletter, which includes content collection, prioritizing and formatting, editing, and design for electronic distribution.
• Provide feedback to the general manager on membership pricing, categories, recruitment efforts, sales, and waitlist activity.
• Prepare and coordinate the monthly Membership update for the Board of Directors.
• Promote club activities and events in a way that actively engages our members.
• Respond effectively to member comments regarding club standards, policies, and rules; continuously use feedback and suggestions to enhance member services.
• Report all approved new members to Accounting and other relevant managers/staff to ensure proper membership administration. Verify that applications are filled out correctly and that initiation and transfer fees are collected.
• Oversee internal communications (bulletin boards, digital signage) and external communications (mobile app, website, social media), ensuring compliance with club standards and guidelines across all platforms.
• Assist in the development and management of the club's marketing plan.
• Be present during club operating hours and events to greet members and guests.
• Assist the Controller with office tasks during downtime.
• Complete any other appropriate assignments as directed by the General Manager.

Educational Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, Hospitality, or a related field.
• Strong organizational skills, attention to detail, project management skills, and the ability to handle multiple tasks simultaneously.
• Exceptional written and verbal communication skills with the ability to communicate effectively across various member segments.
• Ability to solve practical problems and deal with various variable situations with limited standardization.
• High professionalism, discretion, and ability to handle confidential information.
• Proficient in MS Office Suite, Jonas, and website/content management systems (CMS); experience with email marketing tools (e.g., Jonas software) is a plus.
• Prefer Hospitality/Private Club experience.
• Must be flexible to work all shifts - days, evenings, weekends, and holidays. Shifts may vary based on business needs.

Date Position Available April 1, 2025

Salary Range: $60,000.00 to $70,000.00 performance bonus based on new members and retention.

Other Benefits

• Club Paid Medical Insurance, Dental Insurance, Vision Insurance for individual
• Life Insurance
• 401k Retirement Savings Plan (after 1 year of employment)
• Generous PTO policy
• Employee Fringe Benefits (Golf on Mondays) and meals while on duty

Please send resumes to:

Eric Rule, CCM

General Manager and Chief Operating Manager

100 Kinloch Lane

Manakin-Sabot, VA 23103

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