What are the responsibilities and job description for the Vice President, E-Commerce position at Kizik?
About Us:
Hi, we’re Kizik! We’re disrupting the footwear industry, creating and revolutionizing hands-free shoes to make life easier for everyone. At Kizik, our amazing people and vibrant culture set us apart. If you like to work hard and play hard, make a difference that matters, and bring some good vibes, join our team. We’re looking for people who are as passionate about bringing joy to the everyday just as we are.
Job Summary:
The VP of E-Commerce will be responsible for the vision, strategy, and execution of all aspects of our e-commerce business, including Amazon and marketplaces. This role oversees strategy, site experience, product and merchandising, acquisition marketing, and CRM, ensuring a seamless and compelling customer journey that maximizes revenue, engagement, and brand loyalty. Accountable for managing the e-commerce P&L, the ideal candidate is a data-driven leader with a strong track record of scaling e-commerce businesses, optimizing digital experiences, and driving customer acquisition and retention.
Key Responsibilities:
Strategy & Leadership:
- Develop and execute the strategy for the e-commerce business, including sales forecasting, budgeting, and goal setting to achieve business objectives, driving sustainable and profitable growth for the e-commerce P&L
- Lead, inspire, and develop a high-performing team, fostering a culture of collaboration and innovation
- Partner with operations and product teams to create the best assortment for our online customers and work alongside VP of wholesale to segment and develop Kizik’s position in an omni-channel marketplace
- Manage our presence on marketplaces with a deep focus on Amazon, deploying advanced analytics and marketing strategies to optimize and drive growth
- Define and track key performance metrics to enhance site performance, user behavior, and customer engagement, driving a routine cadence of reporting to share actionable insights
- Champion customer insights and constantly monitor the competitive landscape and market conditions to identify opportunities and new strategies
- Lead agency and vendor relationships, sourcing partners, managing relationships and continuously assessing capabilities
Site Experience & Product Management:
- Own the customer journey and ensure a seamless, engaging, and high-converting site experience across all digital touchpoints
- Lead the team to deliver a fully integrated site merchandising, promotion, and content plan and calendar
- Manage and collaborate with CRO / UX partners to test and optimize site design, performance, and functionality, procuring needed tools and resources
- Oversee merchandising strategy, including assortment planning, forecasting, and site merchandising.
Acquisition Marketing:
- Lead customer acquisition and media strategy across paid media, SEO, affiliates, and other digital marketing channels and tactics
- Develop and refine strategic marketing plan across relevant media touchpoints, converting vision into actionable, measurable plans with clear goals, strategies, tactics, targeting, testing plans and measurement
- Optimize spend and ROAS through brand accretive, performance-driven strategies and advanced measurement tactics
- Partner with brand marketing and creative teams to ensure cohesive storytelling and brief best-in-class content and messaging across all channels
CRM & Retention:
- Develop and oversee CRM strategy, driving customer segmentation, lifecycle marketing, and personalization efforts
- Oversee loyalty and retention initiatives to maximize customer LTV and repeat purchase rates
- Leverage data and insights and implement testing frameworks to refine customer journeys, enhance customer engagement and drive conversion
Qualifications:
- 15 years of e-commerce and digital marketing leadership experience and at least 5 years of experience leading high-performing ecommerce experience teams in a retail driven environment
- Proven track record of scaling an e-commerce business and delivering revenue growth
- Creative, innovative thinker, able to apply structure and analytical rigor to complex problems, drawing actionable insights and translating them into a vision, strategy, and action plan
- Self-motivated and solutions-oriented with the ability to juggle multiple projects and communicate clearly to team members
- Highly entrepreneurial with a passion for staying ahead of industry trends, emerging technologies, and competitive insights to drive continuous innovation
- Ability to balance strong brand judgment and intuition with deep analytics to drive performance marketing results
- Exceptional leadership, collaboration, and communication skills, with the ability to present complex ideas in a clear, concise manner for diverse audiences
- Power user of website analytics, e-commerce platforms (Shopify) and marketing measurement tools
- Passion for building strong brands with a consumer focus
Working Conditions:
- Occasional travel to Lindon UT HQ if remote-based
