What are the responsibilities and job description for the Digital Marketing Manager position at KODIAK Construction Recruiting & Staffing?
Mid-Level Digital Marketing Manager – Construction Staffing
Location: Must reside within 50 miles of Cleveland, OH (Hybrid – 15% Travel)
Why Join Us?
- Hybrid flexibility (Work from home 15% travel)
- High-growth industry with career advancement opportunities
- Impactful work—help connect top construction talent with leading firm
About the Role
We’re seeking a Mid-Level Digital Marketing Manager to drive targeted marketing campaigns for a leading construction staffing company. This role blends B2B lead generation, recruitment marketing, and employer branding, supporting Direct Hire and Craft Staffing services.
Key Responsibilities
Recruitment & Sales Marketing
- Develop SEO-optimized job postings for platforms like LinkedIn, Indeed, ZipRecruiter
- Execute A/B testing for job ads to optimize application rates
- Manage sponsorships & paid media with industry platforms (RoadDog, RoadTechs)
- Create digital & print materials (flyers, case studies, social media ads)
Social Media & Employer Branding
- Manage LinkedIn, Facebook, Glassdoor, and Indeed company pages
- Craft engaging content (employee testimonials, success stories, behind-the-scenes insights)
- Improve reputation management on Google My Business, Yelp, and industry review sites
Email Marketing & Outreach
- Create B2B lead-generation email campaigns targeting construction firms
- Craft job seeker outreach emails for passive and active candidates
- Work within Salesforce, HubSpot, Marketo, or similar platforms
SEO & Data Analysis
- Collaborate with external digital marketing agencies to refine PPC, SEO, OTT, and geofencing campaigns
- Analyze campaign performance, optimizing cost-per-click (CPC) and conversion rates
- Research market trends, competitor activity, and salary benchmarks
Who You Are
✔ 3-5 years in digital marketing, recruitment marketing, or B2B lead generation
✔ Experience in construction, staffing, or skilled trades recruitment (preferred)
✔ Strong grasp of SEO, PPC, social media marketing, and marketing automation
✔ Detail-oriented, creative, and data-driven
Apply today and build a stronger workforce with us!
