Demo

Digital Marketing Manager

Kodiak Labor Solutions
Cleveland, OH Full Time
POSTED ON 2/12/2025
AVAILABLE BEFORE 5/13/2025

Job Description

Job Description

Mid-Level Digital Marketing Manager – Construction Staffing

Location :  Cleveland, OH (Hybrid – 15% Travel)

Why Join Us?

  • Hybrid flexibility  (Work from home 15% travel)
  • High-growth industry  with career advancement opportunities
  • Impactful work —help connect top construction talent with leading firm

About the Role

We’re seeking a Mid-Level Digital Marketing Manager  to drive targeted marketing campaigns for a leading construction staffing  company. This role blends B2B lead generation, recruitment marketing, and employer branding , supporting Direct Hire and Craft Staffing services .

Key Responsibilities

Recruitment & Sales Marketing

  • Develop SEO-optimized  job postings for platforms like , Indeed, ZipRecruiter
  • Execute A / B testing  for job ads to optimize application rates
  • Manage sponsorships & paid media  with industry platforms ( RoadDog, RoadTechs )
  • Create digital & print materials (flyers, case studies, social media ads)
  • Social Media & Employer Branding

  • Manage , Facebook, Glassdoor, and Indeed  company pages
  • Craft engaging content  (employee testimonials, success stories, behind-the-scenes insights)
  • Improve reputation management  on Google My Business, Yelp, and industry review sites
  • Email Marketing & Outreach

  • Create B2B lead-generation email campaigns  targeting construction firms
  • Craft job seeker outreach emails  for passive and active candidates
  • Work within Salesforce, HubSpot, Marketo, or similar platforms
  • SEO & Data Analysis

  • Collaborate with external digital marketing agencies  to refine PPC, SEO, OTT, and geofencing campaigns
  • Analyze campaign performance, optimizing cost-per-click (CPC) and conversion rates
  • Research market trends, competitor activity, and salary benchmarks
  • Who You Are

  • 3-5 years in digital marketing, recruitment marketing, or B2B lead generation
  • Experience in construction, staffing, or skilled trades recruitment  (preferred)
  • Strong grasp of SEO, PPC, social media marketing, and marketing automation
  • Detail-oriented, creative, and data-driven
  • Apply today and build a stronger workforce with us!

    Company Description

    Kodiak Labor Solutions is a skilled labor staffing company focused on workforce solutions for the Industrial Industry. Our company foundation was built on the “less is more” philosophy. We would like to remain small, but provide MORE to our clients and employees. Our mission is to successfully build long-term relationships between our clients and our employees through trust, integrity, and consideration for one another. With over 60 years of experience, our depth of knowledge and commitment to the Industry is surpassed by none. We are an employee-centric company who distinguished ourselves by our level of commitment to our field employees and staff.

    Company Description

    Kodiak Labor Solutions is a skilled labor staffing company focused on workforce solutions for the Industrial Industry. Our company foundation was built on the “less is more” philosophy. We would like to remain small, but provide MORE to our clients and employees. Our mission is to successfully build long-term relationships between our clients and our employees through trust, integrity, and consideration for one another. With over 60 years of experience, our depth of knowledge and commitment to the Industry is surpassed by none. We are an employee-centric company who distinguished ourselves by our level of commitment to our field employees and staff.

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