Social Media and Community Specialist

Description

Are you passionate about creating engaging content, the latest technology and building online communities? Join our team as a Social Media & Community Specialist and help us shape the voice of our brand while connecting with audiences around the world!

POSITION SUMMARY

The Kripalu marketing team is seeking a creative and motivated Social Media and Community Specialist to join our team. This person will be responsible for supporting and executing social media strategies, collaborating with Kripalu staff, faculty, and outside presenters, managing online communities, and driving and measuring engagement across various platforms. This role requires a blend of creativity, analytical thinking, and strong writing and communication skills to build and maintain a positive brand image for Kripalu. The ideal candidate is a strong writer, collaborative self-starter and problem solver and is excited about the opportunity to manage a social community of over 300,000 followers and join Kripalu at this pivotal time for the organization.

This role is hybrid with a strong preference to those candidates that can be onsite 2-3 days a month at our Stockbridge location.

Key Responsibilities:

· Support the development and implementation of comprehensive social media strategies to align with Kripalu’s mission, sales and equity goals.

· Create, curate, and manage content including images, videos, reels and more - across social media platforms including Instagram, Facebook, LinkedIn, YouTube, and X.

· Develop and hone a strong understanding of Kripalu’s mission and brand voice to represent authentically across our social media platforms.

· Develop and hone a strong understanding of Kripalu’s products and services.

· Collaborate with marketing, programming, guest services, Kripalu staff, faculty and outside presenters to create engaging and on-brand content. · Contribute to the planning and execution of the monthly social media calendar that includes daily posts, campaigns, and special projects--- in alignment with larger content themes.

· Build and nurture Kripalu’s online communities by listening & engaging with followers, responding to comments and messages in a timely manner.

· Proactively monitor and address negative comments, feedback, or crises on social media platforms by responding professionally and promptly, escalating issues

when necessary, and implementing strategies to maintain Kripalu’s reputation and trust with our audience.

· Be a trendspotter helping keep Kripalu abreast of potentially impactful events helping to ensure appropriate tone and brand voice at all times.

· Monitor, analyze, and report on social media performance and provide insights and recommendations based on data to optimize strategies and content.

· Proficiency in Sprout, Hootsuite, Later or similar social media management platforms.

· Continuously explore new tools, technologies, and methodologies to enhance social media and community management efforts.

Qualifications

Qualifications:

· 3-5 years of experience in social media management, community management, or a related role.

· Proven track record of managing and growing online communities.

· Excellent writing, editing, and communication skills.

· Experience with content creation, including video/reels. Additionally, proficiency in mobile app editing software, plus the editing of live audio or video/reels.

· Strong problem-solving and crisis management skills.

· Proficient in social media management tools and analytics platforms.

· Creative, strategic thinker with a passion for social media and digital marketing.

· Ability to thrive in a fast-paced, dynamic environment.

BENEFITS FOR FULL TIME (Start Day One of Employment)

· Health Insurance

· Dental Insurance

· Paid Holiday, Sick-Time, Personal Time, Vacations

· Vision

· 403b Retirement Plans

· Flexible Spending Accounts

· Company Paid Short- and Long-Term Disability

· Company Paid 50K Life Insurance Policy

· Free Meals in the Kripalu Dining Hall

· Discounted Purchases in the Kripalu Shop and Spa Services

· Yoga Classes, and the opportunity to participate in Kripalu Programs