What are the responsibilities and job description for the Manager, Digital Content (Lancôme) position at L'Oreal?
General Information
Job Title: Manager, E-Retail Content
Function: Digital Content
FLSA status: Exempt
Division: Lancôme
Supervisor Title: Dir, Content
Dotted line reporting to VP, Lancome.com
Location: New York
Job Summary:
The E-Retail Content Manager will be responsible for the oversight of all US Original and Globally Created Content for all cross category brand animations, promotions, sets, gifts and products with purchase for PDP, On-Site, Email/SMS, Media, and Social Media Assets for Lancome’s eBoutique and retail partner sites.
- Responsible for planning out content placement across all digital touchpoints for Lancome to ensure a cohesive, consumer focused brand message is delivered.
- Develops processes that ensure all content delivery timelines are met and develops scorecord to track progress.
- Responsible for creating engaging, relevant and original content for Lancome.com and Retailer.com to be used across the website and email, and ensures the prompt and accurate trafficking of those assets to the D2C Team.
- Works cross-functionally with the D2C team, the Retail Marketing Team and the DMI Digital Team to conceptualize, plan and traffic the content, in line with the brand voice and guidelines.
- Tracks the competition, has in-depth awareness and knowledge of the latest content trends, site experiences, and storytelling and cultivates new content ideas and brainstorm innovative content formats.
- Makes recommendations to the D2C Team to the category teams on type of original content and features needed.
- Manages the briefs and works on executing content development with the creative services group and the Digital Content Lead.
- Works on the analysis of content performance by collaborating closely with the Consumer Activation Lead and the L.COM Consumer Engagement Lead. Reports, analyzes performance and make recommendations for content updates and creation.
Job Requirements:
- 3-5 years of experience with content production and working on e-commerce platforms
- College Degree
- Displays strong sensitivity to our “Métier”: focuses on quality, understands brands and has in-depth knowledge of the beauty industry, retail dynamics, competitors, market, trends and the US beauty consumer. E-commerce knowledge is mandatory.
- Can direct the creative process, can offer relevant feedback to creatives and can provide creative direction
- Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity
- Achieves Results with Integrity – Conveys energy, focuses on results
- Manages complexity and has strong project management skills.
- Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others)
- Direct or indirect management experience
Judgment and Decision Making:
This role will require a balance of analytical thinking, creativity and production knowledge, strong application skills of ideas to develop consumer understanding and insight and to act on the data in collaboration with internal brand & external account partners. It requires constant interaction across a matrixed business structure (Marketing, Sales, Brand Engagement) to coordinate work and deliver objectives.
Required Competencies
1. Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages senior/junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)
2. Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty and Consumer Behaviors.
3. Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision. Considers consumers a company asset.
4. Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity and utilizes data to draw new insights.
5. Achieves Results with Integrity – Conveys energy, focuses on results, deliverables and follow-through (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity
6. Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)
7. Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks
Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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