Marketing Specialist - Creative and Content Focus

Job Title: Marketing Specialist – Lane Park and Lumberjaxes

Position Summary:

The Marketing Specialist will focus on creative content development, campaign execution, and event activations for Lane Park Scottsdale and two Lumberjaxes locations (Tempe Marketplace and Glendale). This role is responsible for producing engaging content, implementing targeted marketing strategies, and leveraging local events to drive customer engagement and revenue growth. The ideal candidate will be both creative and detail-oriented, capable of managing content production and coordinating with internal teams and external partners.

Key Responsibilities

Content Creation and Campaign Execution (50%)

• Develop and produce 15 pieces of original content per month (e.g., photos, videos, reels) to showcase each venue’s unique offerings and experiences.
• Plan and execute creative campaigns aligned with seasonal opportunities and local events (e.g., Waste Management Open, Spring Training).
• Collaborate with external agencies to ensure alignment with brand tone and campaign goals.
• Maintain and update the marketing calendar, ensuring all campaigns and content are delivered on time.

Digital Marketing and Analytics (25%)

• Assist in managing digital advertising campaigns on Google Ads, Facebook, and Instagram to optimize engagement and ROI.
• Track and report campaign performance metrics (e.g., social media engagement, website traffic, ROI) and adjust strategies based on data insights.
• Improve SEO rankings and website performance through content optimization and collaboration with the digital marketing agency.

Event Activation and Community Engagement (15%)

• Design and implement marketing strategies that capitalize on local events and seasonal opportunities to drive foot traffic.
• Develop partnerships with local businesses, influencers, and community groups to amplify campaigns.
• Assist with promoting group events, corporate outings, and seasonal specials, working closely with the Sales and Catering Manager.

Team Collaboration (10%)

• Partner with Venue Managers and Kitchen Managers to align promotions with operational goals and highlight menu specials or unique venue offerings.
• Provide feedback and ideas during weekly planning meetings with the District Manager and Sales and Catering Manager.

QualificationsExperience

• 2–4 years of marketing experience in roles such as Marketing Coordinator, Content Creator, or Social Media Specialist.
• Hands-on experience with content creation, digital advertising, or event marketing.
• Proven ability to manage multiple projects simultaneously and meet deadlines.

Skills

• Proficiency in tools like Canva, Adobe Creative Suite, Google Analytics, and Meta Business Suite.
• Strong storytelling skills with the ability to create visually compelling and engaging content.
• Understanding of SEO fundamentals and digital advertising strategies.

Education

• Bachelor’s degree in Marketing, Communications, or a related field preferred; relevant certifications (e.g., Google Ads, HubSpot, or social media marketing) may substitute for formal education.

Compensation and Benefits

• Base Salary: $50,000 annually.
• Variable Compensation: Opportunity to earn up to $12,000 in service charge commissions annually, plus monthly and quarterly bonuses based on performance.
• Benefits:
• Two weeks of paid vacation.
• Professional development opportunities (e.g., marketing workshops, certifications).
• Access to venue amenities for content production and understanding the guest experience.

Job Type: Full-time

Pay: $60,000.00 - $72,500.00 per year

Benefits:

• Paid time off

Experience:

• Marketing: 2 years (Required)
• Content creation: 2 years (Required)
• Content marketing: 2 years (Required)
• Digital marketing: 2 years (Required)
• Event marketing: 2 years (Required)

Ability to Commute:

• Scottsdale, AZ 85251 (Required)

Ability to Relocate:

• Scottsdale, AZ 85251: Relocate before starting work (Required)

Work Location: Hybrid remote in Scottsdale, AZ 85251

Salary : $60,000 - $72,500