Senior Paid Search Specialist

The Role In a Nutshell

The Paid Search Senior Specialist will manage and optimize Search, Demand Gen & PMax campaigns across major search platforms and multiple accounts. Responsibilities will range from initial keyword research to campaign development & execution to optimization & performance analysis. You will have the opportunity to develop paid media & measurement strategies alongside senior team members, as well as train and mentor junior colleagues.

Responsibilities

• Own day-to-day management of Search, Demand Gen and PMax campaigns across multiple Client accounts, including development, execution & optimization of campaigns.
• Monitor and analyze campaign performance metrics, including CTR, conversion rates, and ROAS, making data-driven adjustments to optimize results.
• Continuously refine and test ad copy and bidding strategies to maximize campaign performance.
• Coordinate with Director and broader media team to garner a deep understanding of clients’ goals and deliverables.
• Optimize key elements to ensure cost-effective bidding strategies, including daily management of campaign budgets, negative keyword strategies, ad creative, and audience targeting – maintaining the highest standards of performance.
• Keep Director and Media Planners apprised of performance and status of projects.
• Conduct comprehensive keyword research.
• Assist with pulling data and preparing reports for clients, including key metrics and performance against planned estimates.
• Attend client status and reporting meetings, actively listening, documenting appropriate action items and partaking in the conversation.
• Work with Data & Insights team to ensure proper tracking is implemented for campaign measurement and optimization, including creation of floodlight tags, as well as proper set-up of A/B tests.
• Stay updated on industry trends, Google Ads updates, and emerging technologies.

Qualifications

• 4 years of experience in marketing, advertising, or PPC account management, with a focus on search and display network campaigns
• Deep knowledge of paid search and Google Ads, including how to set up a variety of campaigns with differing objectives.
• Bachelors degree required.
• Google Ads Certificate (Preferred).
• Proven track record of consistently exceeding performance goals in previous roles.
• Experience with bid management tools and SA360 (Preferred).
• Ability to adapt quickly and thrive in a fast-paced environment.
• Skilled at managing multiple client accounts simultaneously, ensuring seamless coordination, timely execution of deliverables, and maintaining a high level of organization and attention to detail.
• Experience with local campaigns a plus.
• Strong analytical skills with proficiency in Microsoft Excel.
• Strong verbal & written communication skills.
• This position could be located in Chicago or Milwaukee.

Laughlin Constable is an equal opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.