What are the responsibilities and job description for the Senior Paid Search Specialist position at Youtech.?
Youtech, a dynamic Digital Marketing Agency, has consistently earned a spot on the prestigious Inc. 5000 list seven times in a row, showcasing our remarkable growth as one of the fastest-growing companies in the U.S. When you become part of Youtech, you embark on a journey to unlock your full potential. We firmly believe that happy and motivated employees contribute to positive client interactions and fostering growth for everyone involved. Joining Youtech means committing to personal and professional development, with the goal of being better six months from now than you are today—a testament to our long-term mindset.
About Us
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
Youtech, established in 2012, is an integrated Digital Marketing Agency with a team of over 100 employees. Headquartered in Lisle, IL, we have expanded our presence to include two additional locations in Arizona and Texas. At Youtech, we cover the entire spectrum of marketing, from traditional to digital, effectively refreshing and re-energizing businesses from every perspective. As a forward-looking company, we are dedicated to empowering companies to surpass their goals by seamlessly integrating advertising, design, development, and marketing strategies. Join us in shaping the future of marketing excellence.
About the Job
As a Senior Paid Search Specialist at Youtech, you will play a critical role in shaping and driving the success of our clients' digital advertising campaigns. Managing multiple accounts, your responsibilities will range from keyword research and campaign setup to execution and performance analysis. With a strong command of platforms like Google Ads, Bing, Google Analytics, and Search Console, you'll develop and deploy both local and long-tail search strategies to maximize ROI. Your expertise will be key in optimizing campaign elements such as keyword lists, ad copy, and landing pages, while staying at the forefront of automation, conversion tracking, e-commerce strategies, and bidding optimization. You will collaborate closely with Project Managers to provide detailed performance reports, ensuring campaigns are continuously refined for optimal outcomes. You will also have the opportunity to craft innovative paid search strategies for new clients, keeping Youtech at the cutting edge of the digital marketing landscape.
Responsibilities :
- Lead the development, management, and execution of paid search campaigns across Google Ads, Bing, and other platforms to achieve client goals.
- Conduct in-depth keyword research, competitive analysis, and audience targeting to drive highly effective PPC campaigns.
- Monitor and analyze campaign performance metrics, including CTR, conversion rates, and ROAS, making data-driven adjustments to optimize results.
- Continuously refine and test ad copy, landing pages, and bidding strategies to maximize campaign performance and client satisfaction.
- Collaborate closely with internal teams such as Project Managers, SEO specialists, and creative teams to ensure alignment on overall marketing strategy.
- Develop and implement local and long-tail search strategies tailored to each client’s specific needs.
- Stay ahead of industry trends, platform updates, and emerging tools to keep campaigns innovative and relevant.
- Provide regular, detailed performance reports and actionable insights to clients and internal stakeholders.
- Manage budgets and ensure cost-effective bidding strategies while maintaining the highest standards of performance.
- Oversee the integration and use of automation tools, conversion tracking, and advanced analytics to improve campaign efficiency.
Minimum Qualifications :
What We Offer :
We offer a competitive range of benefits designed to support your health, growth, and well-being, including :
Learning & Development Initiatives :
Youniversity : Bi-monthly, employee-led training sessions designed to enhance skills and encourage cross-functional learning.
The Big Picture : A quarterly video series that spotlights exceptional employees, celebrating their accomplishments.
Youtech is proud to be an equal opportunity employer and is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status or any other characteristic protected by applicable federal, state or local laws.
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