What are the responsibilities and job description for the Marketing Campaign Lead position at Leads Icon?
About Us:
We're Leads Icon, redefining ACA marketing with innovative strategies and a results-driven approach. Join us and be part of a dynamic environment where your creativity and leadership can make a significant impact.
The Opportunity:
This role offers the chance to lead our ACA campaign efforts, working closely with a talented team to drive successful campaigns across multiple platforms.
Key Responsibilities:
- Team Management: Inspire and manage a team of video producers, media buyers, and editors to deliver high-performing campaigns.
- Campaign Development: Develop and execute innovative ACA campaigns on Facebook, YouTube, and Google Ads that drive conversions and growth.
- Collaboration:
- Work closely with our call center manager and senior leadership to align marketing strategies with business objectives.
- Client Engagement: Engage with ACA buyers, handling both in-house and overflow traffic to maintain strong client relationships.
- Trend Analysis: Stay ahead of digital marketing trends and implement best practices to keep our campaigns effective and cutting-edge.
Your Skills:
- Expertise: Proven expertise in Facebook Ads, YouTube Ads, and Google Ads with a track record of successful ACA or affiliate marketing campaigns.
- Leadership: Strong management skills with the ability to lead, motivate, and develop a diverse team.
- Creativity: Innovative mindset with the ability to craft campaigns that stand out and deliver results.
- Problem-Solving: Ability to navigate challenges and implement effective solutions in a fast-paced environment.
- Communication: Excellent interpersonal skills to collaborate effectively with team members, clients, and the Call Center Sales Director.
