What are the responsibilities and job description for the Marketing Campaign Manager position at Wrap Technologies?

Job Description

Company Overview

Join Wrap Technologies (Nasdaq : WRAP) and help redefine the future of public safety.

At Wrap, we're on a mission to redefine what's possible in public safety. We're a leading global provider of advanced public safety solutions – Integrating cutting-edge technology, training and services to address the complex, modern day challenges facing public safety organizations around the world. We help public safety agencies protect the communities they serve in a way that fosters trust, stronger relationships, and ultimately safer outcomes.

Work at Wrap is fast-paced and challenging – but incredibly meaningful. We’re solving some of the most significant challenges in public safety. We’re building a team of people with talent to make things happen, take pride and own their amazing work, and work hard everyday to drive real change. Wrap offers :

Competitive base salary
Flexible vacation policy
Sick time & company-paid holidays
Comprehensive healthcare benefits
Collaborative team environment

Position Overview

We are seeking an experienced Marketing Campaign Manager to lead our marketing campaigns for a diverse set of audiences : from public safety professionals to the communities they serve, investors, media, government and political leaders, among others. In this role, you will plan, execute, and optimize multi-channel campaigns—including email, social media, events, paid ads, influencer marketing, SEO, and PR / media. You will be responsible for managing all our marketing campaigns, leveraging our rich collection of content to reach multiple audiences and drive measurable results.

Reporting to our CMO, you will work directly with our executive leadership and with people across functions including business development, product, operations, among others. For some specific types of content, you will also coordinate with and manage specialized external marketing agencies to ensure high-quality, integrated execution.

What We’re Looking For

We’re looking for a leader who thrives in high-growth, fast-moving environments. Someone willing to put in the work, roll up their sleeves, and lead from the front. A confident and bold decision-maker who isn't afraid to take risks. A dynamic individual who can adapt, inspire, and make an impact.

Culture Fit :

Trust is absolutely paramount to working with this team. We prioritize open and honest communication, and believe that even difficult conversations are opportunities for growth and improvement.

Key Responsibilities :

Develop and execute a comprehensive campaign calendar timely and effectively.

Manage campaigns for diverse audiences, including public safety professionals, community members, investors, media, and government officials, leveraging our existing content library.

Work closely with our internal marketing team and external agency partners to ensure clear, consistent messaging across all channels and content types.

Partner with subject matter experts to support key marketing campaigns.

Monitor performance and analyze data using dashboards in HubSpot, Google Analytics, and Meltwater, adjusting strategies based on actionable insights.

Present insights and recommendations for continuous improvement in weekly tactical reviews and monthly strategic meetings.

Skills & Qualifications

5-10 years of experience in digital campaign management with a proven track record of delivering measurable results. B2B, public sector, or related experience preferred.

3 years of experience leading marketing campaign execution, demonstrating understanding of campaign lifecycle management.

Demonstrable success planning and executing high-impact, multi-channel marketing tactics and campaigns for diverse audiences.

Ability to thrive and bring structure to execution in a fast-paced environment.

Proven ability to collaborate effectively with internal teams, subject matter experts, and external partners to ensure consistent messaging and seamless execution. Excellent communication and presentation skills.

Expertise in campaign management and optimization best practices. Proficiency with HubSpot, Google Analytics, and SEM tools.

Strong analytical skills, translating data into actionable insights and strategic recommendations for campaign optimization and continuous improvement.

Excellent project management skills, including the ability to manage multiple campaigns simultaneously, prioritize effectively, and meet deadlines consistently.

Bachelor’s degree in Marketing, Business, or a related field.

Benefits

You will be entitled to participate in any employee benefit plan, program or policy that is made generally available to other full-time employees of the Company, subject to the eligibility requirements and terms of the applicable documents governing such plan, program or policy. The continuation, modification or termination of each plan, program or policy will be at the sole discretion of the Company. Additional information will be provided to you regarding these benefits. Currently offered benefits include :

Health insurance

Dental insurance

Vision insurance

Paid time off

Sick leave

Life insurance

Short-term and long-term disability insurance

Wrap 401K plan

Bonus eligibility and amounts are subject to company policy.

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