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Head of SEO and Owned Media at Study.com

Learning SEO
Mountain View, CA Full Time
POSTED ON 2/19/2025
AVAILABLE BEFORE 5/16/2025

This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.

What You'll Do :

  • Develop and execute a comprehensive SEO strategy to increase organic search traffic, improve SERP rankings, and drive user engagement for our key direct-to-consumer business segments.
  • Analyze and leverage data-driven insights to identify growth opportunities and optimize content across multiple owned media platforms – including Google Search, YouTube, TikTok, forums and more.
  • Conduct technical SEO audits and implement necessary changes to improve site architecture, performance, and other technical elements affecting SEO performance.
  • Direct with cross-functional teams, including content, marketing, product, and engineering, to help meet SEO goals which are aligned with company objectives.
  • Develop and execute strategy to grow the brand, scale outreach and ultimately increase authority, relevant mentions and backlinks.
  • Lead strategy and execution for LLM injection and staying relevant in a shifting SEO landscape (AI Overviews, ChatGPT Search, Perplexity, etc.)
  • Lead, mentor, and grow the global owned media and SEO team, providing guidance, setting expectations and driving accountability to achieve team and company goals.
  • Manage relationships with any SEO-related external vendors or partners as needed.
  • Stay updated with the latest SEO trends, Google algorithm updates, and industry best practices to ensure a competitive edge in search rankings.
  • Optimize the use of machine learning tools, AI and AI agents / automation to enhance team efficiency across all parts of the SEO optimization workflow to maximize SEO performance at scale.
  • Manage the team that is responsible for scaling Study.com’s ambassador and influencer program in owned media channels through strategic content initiatives and partners.
  • Monitor, report, and analyze SEO and owned channels performance metrics, adjusting strategies as needed to achieve desired results.
  • Leverage SEO to change the world and do well by doing good.

What You'll Bring to the Role :

  • 15 years of experience in SEO with a track record of successfully managing and growing high-traffic websites (direct to consumer and SaaS experience a plus).
  • Demonstrated mastery of “hands on” or “hands off” approaches as a leader. Know the details in your area while understanding the broader strategy to connect the dots quickly. Must be willing and able to lead a team as well as roll up their sleeves to get things done.
  • Proven experience directly inspiring and managing high performance teams in a dynamic fast-paced environment that requires executional excellence and speed.
  • Strong understanding of ranking factors, search engine optimization practices, and content marketing strategies, including how AI impacts the future of SEO.
  • High technical proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz, SimilarWeb), web analytics and data analysis (Excel, Tableau, BigQuery).
  • Experience with AI and machine learning applications in SEO and content marketing.
  • Excellent analytical, organizational, and project management skills.
  • Strong communication and interpersonal abilities to effectively collaborate all levels and stakeholders.
  • Ability to think creatively, strategically, and identify and resolve problems efficiently.

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