What are the responsibilities and job description for the PR Account Manager, Beauty + Wellness position at LEDE?
The PR Account Manager, Beauty Wellness will oversee and execute key priorities for clients in the beauty and wellness sectors. This role involves generating targeted media outreach to drive communications and media awareness through editorial placements (long and short lead), social media engagement, influencer partnerships, and high-impact PR strategies for product launches and events. The Manager will collaborate cross-functionally with team members and work closely with clients to ensure alignment on key initiatives. They will be responsible for managing multiple projects simultaneously while delivering strategies that meet or exceed communication goals and lead targets.
ROLES & RESPONSIBILITIES
- Consistently pitch and secure media coverage on behalf of clients
- Write, proof and edit a variety of PR and marketing materials
- Help develop compelling stories and draft compelling narratives on behalf of clients
- Lead client communications, programs and campaigns from planning to execution within the specified budget
- Pull and collaborate with different divisions across the agency to ensure the client is getting access to the agency's network-wide expertise
- Deliver strong media coverage consistently producing high quality internal and external communications content
- Have strong connections with leading and emerging editorial talents
- Develop press relationships and manage contacts with key commentators, industry spokespeople and beauty and wellness influencers
- Oversee assistants to review client agendas, recap reports and clips
- Provide strategic counsel in collaboration with the account leadership as needed
SKILLS, EXPERIENCE & KNOWLEDGE
PERSONAL AND LEADERSHIP QUALITIES
REQUIREMENTS
The Lede Company is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
ABOUT THE LEDE COMPANY
The Lede Company is a full-service public relations firm, specializing in entertainment. With dedicated Talent, Strategic Communications, Brand and Content divisions, we work to deliver brand strategy and measurable media results for a wide variety of clients. Our business centers on our expertise, relationships, and resources, all of which enable us to not just meet client expectations but exceed them. With a broad understanding of the new public relations landscape, The Lede Company utilizes its deep media and talent relationships in order to fully grasp TODAY'S CULTURE, and ultimately generate results.
