What are the responsibilities and job description for the Regional VP of Business Development position at Legacy Hospice, Inc.?
Regional Vice President of Business Development
Location: Missouri Locations - Fredericktown, Cape Girardeau, Poplar Bluff, Kennett
Department: Sales Management
Legacy Hospice seeks a driven and innovative Regional Vice President of Business Development to join our team. In this position, you will be responsible for managing all aspects of regional marketing, establishing, and maintaining relationships with customers and referral sources, responding to customer concerns, and negotiating service contracts.
About Legacy Hospice:
Legacy Hospice provides the highest quality end-of-life care to patients and families. We focus on compassionate care, education, and support for all our patients and their loved ones. We strive to create a workplace where our employees can take pride in the meaningful work they do.
Key Responsibilities:
- Oversee all daily marketing operations including the establishment and implementation of marketing initiatives.
- Ensure adherence to all laws, statutes, and regulations regarding marketing activities.
- Negotiate service contracts with managed care organizations, government agencies, and other payers.
- Assist in establishing organization volume projections in the annual budget and monitor allocation of resources.
- Develop and execute a comprehensive marketing plan designed to meet budgetary volume projections.
- Establish and maintain positive working relationships with current and potential referral and payer sources.
- Recruit, select, orient, and manage members of the marketing team.
Key Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field. Masters degree preferred.
- At least three (3) years experience in healthcare marketing management, preferably in hospice care operations.
- Demonstrated ability to supervise and direct professional and administrative personnel.
- Excellent communication, negotiation, and public relations skills.
- Personal car for travel and valid drivers license. Carry personal auto liability insurance coverage.
Performance Objectives:
Within the first 30 days:
- Understand Legacy Hospice's services, markets, competition, and unique selling proposition.
- Initiate relationships with current and potential referral and payer sources.
Within the first 90 days:
- Establish a comprehensive marketing plan aimed at meeting volume projections.
- Effectively manage marketing team and resources according to budgetary limitations.
Within the first year:
- Successfully negotiate service contracts to maximize third-party reimbursement.
- Achieve budgetary volume projections through effective marketing and promotional initiatives.
Benefits of Working at Legacy Hospice:
- Competitive compensation package
- Comprehensive benefits and insurance options tailored to your family's specific needs, including a generous company contribution.
- Short term disability plans and life insurance for all employees.
- Generous PTO policy and multiple paid holidays off.
- Opportunities for professional growth and career advancement within the organization.
Apply now to join our mission-driven team at Legacy Hospice and contribute to providing the highest quality of care and support for patients and their families in their final stages of life.
