Digital Analyst

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Added Feb 19, 2025 Digital Analyst (26761) Minneapolis, MN | Contract Apply (https://evoportalus.tracker-rms.com/LRS/apply?jobcode=26761&shownonlrs=True)

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Job Description

Fulcrum Consulting, an LRS company is seeking a Digital Analyst -Data Customer Journey Analytics (CJA) for our client in Minneapolis, Minnesota.

This analytics role reports will sit in the Enterprise Data Analytics & Insights organization. The candidate should have a strategic mindset to advance the need for customer 360 and end-to-end journey reporting. This individual would be a Product Owner for Digital Data Strategy and Adobe Customer Journey Analytics Platform. They will support the varying needs of business marketing stakeholders, while ensuring cohesion with technology, marketing, Bank, and other key partners.

Requirements

• 5 years in Marketing Analytics or Digital Analytics
• Managing a robust product vision and roadmap, understanding user personas, stakeholder needs and satisfaction for Digital Data/Adobe Customer Journey Analytics (CJA)
• Partner with analytics teams and business to identify and design reporting solutions using multi-source data within CJA.
• Liaising with the Marketing Analytics, Digital Analytics, Digital Analytics Tech, & Omnichannel Analytics teams to:1. Ensure smooth delivery of ongoing/customer level reporting, analytics and insights.2. Identify and design reporting solutions using multi-source data within CJA.3. Develop and implement quality controls and departmental standards to ensure quality standards, organizational expectations, and regulatory requirements.
• Serve as resident Adobe Customer Journey Analytics and Adobe Experience Platform capability expert.
• Conduct office hours for the broader business and analytics community
• Own the Adobe CJA request queue; what is in motion, planned for development, arbitration, and backlogged; delegate ownership of specific queue requests across marketing & technology teams.
• Play an active role with Digital Analytics engineers to ensure critical data is available, with quality in the proper platforms with clear SLAs
• Working effectively with, Data Governance, IT and risk partners to drive initiatives to completion
• Key member of agile team to identify and manage tagging issues or roadblocks through to resolution
• Traditional Digital Analytics support: Support 1-2 business product teams which would require candidate to work closely with business partners to develop pre-project measurement plans, develop reporting business requirements, technical analytics tagging requirements, and produce post launch reports.
• Bachelor's Degree or equivalent experience (5 years) in digitally enabled businesses. MBA or graduate degree a plus. Experience in financial services preferred
• Strong understanding and experience with implementation and usage of web analytics tools – primarily Adobe Analytics, Adobe Customer Journey Analytics, Adobe Experience Platform, Salesforce Data Cloud, Pega
  
  

Preferred

• Experience with Customer Data Platforms and be able to have a plan to manage the transition to a post cookie world
• Agency and media/SEO experience is a plus
• Expert user of advanced analytics tools & techniques to perform analysis and interpret data - some examples are: SQL, SAS, R, Python, Excel, Alteryx, Hadoop, etc.
• Expert user of analytics data visualization tools such as Tableau or PowerBI.
• Ability to work and thrive in collaborative work environment as well as independently to drive results
• Demonstrated ability to influence change across a complex organization
• Managed integration of data feeds between cross channel properties such as email, CRM, Voice of Customer, data lakes, social media, and personalization campaigns. Team lead in one of the functional areas in digital analytics. i.e.: Voice of Customer, Agile, Email Analytics, A/B testing, etc.
• Working knowledge of AWS with ability to query using SQL or PySpark.
  
  

Fulcrum Consulting, an LRS company, is an equal opportunity employer. Applicants for employment will receive consideration without unlawful discrimination based on race, color, religion, creed, national origin, sex, age, disability, marital status, gender identity, domestic partner status, sexual orientation, genetic information, citizenship status or protected veteran status.

Hourly rate between $20 - $125 per hour