What are the responsibilities and job description for the Sr. Social Media Strategist position at Lensa?
Lensa is the leading career site for job seekers at every stage of their career. Our client, Principal Financial Group, is seeking professionals in Des Moines, IA. Apply via Lensa today!
What You'll Do
Principal Financial Group is seeking a dedicated Social Media Strategist to join our Global Branding team and lead our Social Selling strategy! This role offers an outstanding opportunity to work with brand and marketing strategists, as well as sales professionals to elevate individual social media presences and enhance the impact of the sales teams across the enterprise ensuring that they confidently represent our brand on LinkedIn.
Key Responsibilities
Salary Range Information
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$100800 - $150000 / year
Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible
Yes
Additional Information
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)
Investment Code of Ethics
For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site (https://www.principal.com/about-us/careers) to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date
3/26/2025
Most Recently Posted Date
3/26/2025
LinkedIn Remote Hashtag
What You'll Do
Principal Financial Group is seeking a dedicated Social Media Strategist to join our Global Branding team and lead our Social Selling strategy! This role offers an outstanding opportunity to work with brand and marketing strategists, as well as sales professionals to elevate individual social media presences and enhance the impact of the sales teams across the enterprise ensuring that they confidently represent our brand on LinkedIn.
Key Responsibilities
- Develop and maintain a social media sales engagement strategy that drives program adoption through insights and data. Responsible for delivering a plan to increase engagement and foster best practices, including developing and refining processes.
- Onboard sales professionals, motivating them to effectively use social media.
- Write, coordinate, and facilitate training material, including the development of a training plan. Provide ongoing user support.
- Partner with peer social media professionals to build a Social Media Center of Excellence within the company. Stay up to date on social best practices, platforms, and competitor efforts.
- Analyze data and results to track performance and optimize strategy and tool usage. Establish program KPIs and share with stakeholders.
- Collaborate with content creators to tell compelling stories about our company and our products and services and ensure a steady stream of compliant, innovative content.
- Partner with Compliance and Legal to ensure program and professionals remain compliant. Communicate and lead related program and platform changes.
- Establish partnerships across all Principal Sales Teams within the enterprise.
- Bachelor's degree or equivalent
- 6 years of experience with a proven track record in social media strategy and execution within a sales environment.
- Strong strategic attitude with the ability to motivate and engage stakeholders including content creators, marketers, and sales professionals.
- Excellent communication and influencing skills
- Ability to analyze and leverage results to implement innovative solutions
- Familiarity with financial services and compliance regulations
- Experience representing brands on social media platforms, particularly LinkedIn
- Project management experience
Salary Range Information
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$100800 - $150000 / year
Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible
Yes
Additional Information
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)
Investment Code of Ethics
For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site (https://www.principal.com/about-us/careers) to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date
3/26/2025
Most Recently Posted Date
3/26/2025
LinkedIn Remote Hashtag
Salary : $100,800 - $150,000
