What are the responsibilities and job description for the Social Media Strategist position at TwoTone Creative?
A Typical Work Week
This is a full-time, in-person position for our West Des Moines office. Not open for remote work at this time.
Top 5 Responsibilities:
- Marketing strategy participation
- Social Media Strategy/Management
- Report performance/analytics
- Drive brand awareness
- Write marketing content
Other Responsibilities:
- Build and execute social media strategy through competitive and audience research
- Create and implement social media marketing plans and editorial calendars
- Create, maintain, and optimize company pages within each social media platform
- Define most important social media KPIs
- Manage and oversee social media content
- Measure and track metrics of every social media campaign
- Employ the latest social media best practices and technologies
- Use social media marketing tools to track engagement
- Work with copywriters and designers to ensure content is informative and appealing
- Monitor SEO and user engagement and suggest content optimization
- Moderate user-generated content and messages appropriately
- Communicate and network with industry professionals and influencers via social media
Benefits
- Competitive salary
- Room for growth in the company
- Competitive and graduated paid time off
- Paid holidays
- Paid parental leave
- 401K with 4% company match
- Health and dental insurance
- Vision and accident insurance
- Short-term and long-term disability
- Work From Home Wednesdays
- Regular team lunches (birthday / work anniversaries / other celebrations!)
- Team outings and events
- MacBook Pro and 2nd monitor provided (as well as all needed software / assets / resources)
Required Skills
- Four-year degree in Marketing, Public Relations, Communications, or related field preferred.
- Proven working experience in social media management
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media channels
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO, and SEO
- Experience in analyzing analytics reports to gain insight on traffic, demographics, and campaign effectiveness
- Positive attitude, detail and customer-oriented with good multitasking and organizational ability
- Ability to write clearly, concisely, and with correct grammar
- Comfortable working with conservative Christian churches and non-profits
- Uses good judgment and works with integrity
- Works independently and quickly
- Ability to quickly change from one project to another
- Adeptness with learning new apps and software
- Punctual and dependable
- Pro-active
- Metrics-driven
Extra Skills
- Experience with social media ads (more than just boosting posts)
- Knowledge of influencer relationships
- Comfortable doing selfie videos for social of yourself
Job Type: Full-time
Pay: $45,000.00 - $57,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Relocate:
- West Des Moines, IA 50265: Relocate before starting work (Required)
Work Location: In person
Salary : $45,000 - $57,000