Marketing Coordinator

(Salary - $45,000-$55,000 USD)

About The Role

Les Mills is the global leader in group fitness with the mission of creating a fitter planet. We are currently looking for an energetic and enthusiastic Marketing Coordinator to join our Marketing team.

The Marketing Coordinator is an essential role that supports the development and execution of programs that drive revenue growth for the organization. This position is a key player on the team, supporting two major areas of our business: Club growth and instructor acquisition.

Responsibilities Include, But Not Limited To

• Customer Acquisition:
• Supporting the sales team in their effort to acquire new partners
• Building customized email campaigns to generate new leads
• Creating sales tools and presentation material to support prospect conversations
• Partner Engagement:
• Collaborating with the Customer Experience and Customer Success team to build ideas that will retain existing partners
• Ensuring the success of existing partners by providing marketing support for in-club activation events
• Building and scheduling email communication about program updates/changes and product launches
  
  

Instructor Recruitment

• Support in creating promotional offers to increase instructor recruitment
• Help manage campaigns uniquely targeted to the instructor community
• Support in the delivery of instructor education
• Brand Awareness:
• Support in the creation of multi-channel marketing assets promoting product and program launches
• Creating and executing trade media creative to generate awareness for new products and programs
• Collaborating with our public relations agency and providing support in key PR initiatives
  
  

Ideally, You Are

• Accountable, confident, and have a proven track record
• Enjoy working in an environment of ambiguity
• Have the ability to work independently and in a team environment
• Energetic and not afraid to work flexibly to get the job done
• Remain calm under pressure
• Self-motivated, flexible and resilient
• Not afraid of putting in the groundwork to set up systems and processes
• Forward-thinking, innovative and creative
• Embrace change and excel in fast-paced environments
• Comfortable analyzing data to tell a story
• Continuously looking for ways to improvement our marketing, ways of working, and your skills
• Motivated by working with teammates in person across departments
  
  

Desired Experience

• Interest in the health and fitness industry
• Four-year degree in Marketing, Public Relations, Communications or a related field
• 1 – 2 years of Marketing experience preferred
• Proficient in Microsoft programs
• Adobe and/or Canva experience
  
  

Must be based in Chicago

About Les Mills United States Trading, Inc

At Les Mills, unlocking and amplifying that inner drive to achieve our goals is something we’re not shy to say we’re great at. While the Les Mills gyms that you know and love smash it out here in Aotearoa, our hustle is taking Les Mills group fitness classes to the world.

Today, Les Mills Internationals programs are in 22,000 gyms in over 100 countries – pair that with our digital subscription service LES MILLS (like Netflix for our workouts), and it’s an exciting time to be a part of our global company. Our mission is simple – to create a fitter planet.

You don’t have to be a fitness fanatic to fit in here, but you can make a workout part of your workday. If you want to continue your professional career in your gym gear, Les Mills could be the place for you.

What’s In It For You

We operate as a flexible and hybrid workplace with a mix of working in the office and at home as a work scheme that enhances and encourages work/life balance. Currently, we are in office on Tuesdays and Thursdays of each week in the Old Post Office building. Whether that be working from home, going to the gym or doing school drop-offs/pick-ups, we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.

We Offer Some Great Benefits That Include

• Free LM Subscription
• Summer Fridays
• Companywide parties/events
• Discounts with affiliate partners
• Medical, Dental, Vision insurance
• Retirement plan with company match
• Vacation, sick time and floating holidays in addition to a winter break between Christmas and New Years each year!
  
  

As an organization, we are committed to providing a flexible, diverse and inclusive environment. We believe our people are the only way to help us work towards some steep growth goals and industry-leading innovations. If you’re excited about this role, we encourage people of all backgrounds to apply, even if you don’t meet every requirement. We might have something waiting in the wings that you’d be perfect for. We value the concepts of togetherness, support, equity, and respect, and that begins with increasing diversity in our teams.