What are the responsibilities and job description for the Media Analyst I position at Levelwing Media LLC?
Are you a data enthusiast with a flair for media strategy? Levelwing is on the hunt for a Media Analyst to join our growing team!
As a Media Analyst you'll be at the forefront of data-driven decision-making within our Media Department, using cutting-edge tools to analyze and optimize paid media campaigns. You'll dive deep into both digital and traditional media landscapes, providing actionable insights that shape marketing strategies and guide future media plans.
If you're passionate about leveraging data to drive impactful media strategies and staying ahead of the latest trends, we look forward to meeting you!
This role does not support STEM OPT employment; applicants must be eligible to work in the United States without requiring employer sponsorship, now or in the future.
What You Bring:
- A bachelor’s degree in data science, business, marketing, or a related field.
- Two to three (2-3) years of experience working in media analytics or a related field.
- Demonstrated proficiency with analytics tools (Google Analytics, Adobe Analytics, Funnel.io, BI or Qlik, etc.).
- Familiarity with industry tools (e.g. Nielsen, Comscore, AdWords, FB Ads Manager, etc.).
- A good working knowledge of paid media channels and key performance metrics.
- Proficiency in Microsoft Excel.
Who You Are:
- You possess exceptional problem-solving skills and a passion for data-driven decision making.
- You are detail oriented with a strong attention to follow-through.
- You thrive in analyzing data and information and translating it into actionable strategies.
- You deliver consistent, timely, and accurate work daily.
- You possess strong written, verbal, and visual communication skills.
What You Will Do:
- Analyze performance metrics for paid media campaigns (e.g., PPC, display, social, programmatic, etc.) to ensure efficiency and KPI performance.
- Generate actionable insights using analytics tools like Google Analytics, Funnel.io, Qlik or BI-based dashboards, or other proprietary or partner platforms.
- Create detailed internal and client-facing reports to track campaign performance against established benchmarks and KPIs.
- Conduct competitor analyses and market research to identify opportunities for media campaign optimizations.
- Identify trends in consumer behavior to inform planning and buying decisions.
- Stay current on the latest trends, tools, and best practices in digital and traditional media analytics; providing POVs and white papers as opportunity arises
- Liaising with the Analytics Department to specifically address media analytics and reporting requirements for assigned clients.
- Other job-related duties as assigned.
What We Offer:
- Navigating healthcare can be tricky; we make it simple with robust healthcare packages, including one that is free to our team members!
- Are you an early riser or prefer a later start? No problem, we offer flexible starting hours.
- We understand time away from work is critical to wellness; we have numerous PTO, Leave and Holiday policies to accommodate life.
- Whether you prefer to dress up or snappy casual, our dress code policy is designed to allow you to put your own professional flair for how you present yourself.
- Thinking about your future? We offer a variety of benefits to help you prepare, from 401k matching to professional development we got you covered.
- Everyone loves a good deal! Team members at LVLWNG have access to a variety of discounts across numerous industries.
Who We Are:
We create emotional and remarkable responses. At LVLWNG relationships are the keys to success; relationships with our clients, our partners, and our team members are all critical to the work we do. We are in constant pursuit of lifelong learning and insight, and we truly love the craft of advertising. As a strategic growth agency specializing in analytics, creative, media, production, social, and strategy we seek opportunities to make an impact on our clients’ businesses every day. We believe that success in this industry starts with a Fundamentals-First approach, supported by Integrity and Accountability.
Team members at LVLWNG are passionate about the work they do, inspiring others with their enthusiasm. They lead with curiosity and challenge each other to pursue excellence in all aspects of the work. We are a team aligned in values and diverse in perspectives. Are you ready for the challenge?
LVLWNG is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.