What are the responsibilities and job description for the Head of Growth Strategy position at LG Electronics?
About LG Electronics
At LG Electronics, we're driven by a passion for innovation and excellence. With a rich history spanning over six decades, we've established ourselves as a global leader in technology, committed to creating innovative solutions that enhance people's lives.
We're dedicated to fostering a culture of creativity, diversity, and integrity, where collective wisdom thrives through an inclusive work environment. Our brand promise, 'Life's Good,' embodies our commitment to making life better for everyone.
The Opportunity
We're seeking a strategic and results-driven Sr. Director, Head of Demand Generation & Branded Media to lead our efforts in driving growth and delivering exceptional value to our customers.
In this critical role, you'll develop and execute comprehensive demand generation strategies to drive customer acquisition and revenue growth. Your expertise will be instrumental in managing our customer audience strategy, overseeing digital marketing platforms, and ensuring optimal performance marketing.
Your Key Responsibilities
- Develop and implement holistic demand generation strategies to drive high-quality leads and conversions.
- Manage customer audience strategy, ensuring targeted and effective outreach across multiple channels.
- Lead the development and execution of integrated marketing campaigns across various marketing channels, including Salesforce, Attentive, CJ Affiliate, DV360, SA360, PMAX, Campaign Manager, Linear, CTV/OTT, Facebook, Twitter, Criteo, and other social media platforms.
- Drive performance marketing initiatives, focusing on optimizing media spend to maximize ROI.
- Leverage Programmatic Dynamic Creative Optimization (DCO) to deliver personalized and impactful ads.
- Utilize Product Listing Ads (PLAs) to enhance product visibility and drive conversions.
