What are the responsibilities and job description for the SENIOR MARKETING MANAGER position at LGM Pharma, LLC?
Make sure to apply with all the requested information, as laid out in the job overview below.
We currently have an open position for a Senior Marketing Manager in our Marketing department located in Boca Raton, Florida.
RESPONSIBILITIES :
- Develops multichannel marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Create and execute the corporate marketing plan for all business units.
- Manage and liaise with third-party vendors and consultants / service providers including our Ad Agency, webmaster, and tradeshow companies.
- Work with and delegate to partial FTE resources.
- Plans and executes all web, SEO / SEM, database marketing, email, social media, and display advertising campaigns.
- Oversees the design, build, and maintenance of our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Manage the marketing budget.
- Research and analyze market trends and competitors.
- Create and oversee marketing campaigns (Email marketing, digital advertising, sponsored social media content, etc.). Track effectiveness of marketing campaigns and report findings to the Vice President and executive team.
- Collaborate with the company’s functional areas and coordinate content creation for articles, press releases, blog posts, and social media.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Brainstorms new and creative growth strategies through multi-channel marketing.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Creates and oversees graphic design production for all company collateral.
- Coordinate and organize all tradeshow arrangements (registration, shipping, promotion).
- Assist with format, layout, and customization of marketing collateral and digital presentations.
QUALIFICATIONS :
Job Type : Experience
Schedule : Full-Time
Benefits : Medical, Dental, Vision, Matching company 401K, PTO, and Floating Holidays.
At LGM Pharma, we always take pride in putting our people first. We are an equal opportunity employer.
All suitably qualified candidates will receive consideration for employment based on objective work-related criteria and without regard for age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws.
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