Senior Marketing Manager

We are looking for a passionate, creative, and driven B2B Marketing Manager with a strong background and experience in HR services, B2B HR Tech, certifications, and workplace culture. This role is pivotal in shaping and executing our marketing strategy to elevate our certification packages, including badges, survey data, and analysis. You will design, implement, and evaluate integrated marketing campaigns that generate leads, support sales efforts, and drive our company’s growth.

This is the perfect role for someone who thrives in a fast-paced, entrepreneurial environment and wants to see their impact daily. We’re a growing company where every contribution matters—if you’re accustomed to large, bureaucratic environments where you can coast, this is not the place for you. We need a leader who is ready to take ownership, motivate remote teams, and ensure that goals are met quickly and efficiently.

Key Responsibilities:

• Lead Demand Generation, SEO & Conversion: Develop and execute multi-channel inbound demand generation strategies through content, SEO, social media, and paid marketing tactics (e.g., SEM, retargeting, ABM).

• Content Strategy: Oversee the content calendar, collaborating with writers, web developers, and the product team to create impactful product marketing materials.

• Community Development: Drive customer loyalty and engagement through webinars, newsletters, case studies, success stories, and surveys, while promoting certified companies and managing membership sites.

• Sales & Product Support: Partner with sales to develop sales enablement content, manage drip campaigns, execute account-based marketing, and conduct market analyses to support revenue growth.

• Field Marketing: Design and execute strategies to boost brand awareness and generate leads through targeted field marketing efforts.

• Project Management & Accountability: Lead remote teams using agile or EOS methodologies, ensuring timely project completion, high-quality results, and accountability. Conduct regular stand-ups, track progress with KPIs, and maintain focus on swift execution.

• KPIs & Analytics: Monitor campaign performance on a daily, weekly, and monthly basis, optimizing for ROI, lead generation, and customer engagement.

Qualifications:

• Experience: 3-5 years in B2B marketing, ideally within certification organizations, HR services, or consultative services. Experience in SaaS, HR tech, branding, or workplace culture is a plus.

• Tools Expertise: Proficient with HubSpot and other marketing automation platforms, and skilled in SEO, SEM, ABM, and marketing analytics.

• Leadership Skills: Proven track record in leading remote teams, driving projects with urgency, and ensuring high standards across all deliverables.

• Project Management Expertise: Experience with agile or EOS methodologies, running KPI-driven meetings, and using project management tools to maintain focus and efficiency.

• Proven Impact: Demonstrated success in developing and executing marketing campaigns that significantly impact lead generation and sales growth.

• Education: Bachelor’s degree in Marketing, Communications, or a related field.

• Certifications: HubSpot Certification is highly preferred. Project Management certifications are a plus.

Benefits:

• Competitive salary commensurate with experience ($75,000-$90,000)

• Medical, Dental, and Vision insurance

• 401(k) with company match

• Flexible spending account (FSA)

• Life insurance

• Additional perks and discounts

How to Apply:

Please leave us a voice message explaining your interest in this role and your strategy for meeting the key responsibilities. If you require any accommodations during the application process, please let us know. Submit your application with details of your skills, qualifications, and leadership experience. Only those who meet our qualifications will be contacted. This position is fully remote, with the option to work from our Palm Beach Gardens, FL office.

Most Loved Workplace® welcomes applications from all qualified and enthusiastic individuals who desire to contribute to its growth and meet, perform the duties of, and exceed the requirements of the position.

For more information on Most Loved Workplace®, visit: www.mostlovedworkplace.com

About Most Loved Workplace®

Most Loved Workplace® (MLW) is the world’s leading certification for companies where employees love to work. We excel in measuring key drivers of success, including emotional connectedness, respect, and loyalty, which distinguish high-performing organizations. MLW-certified companies leverage their status to enhance both internal culture and customer relations, achieving sustainable success through actionable insights and data. At MLW, we empower organizations to create environments where employees thrive.