What are the responsibilities and job description for the B2B Marketing Coordinator position at Life Extension?
General Description : This role is responsible for supporting wholesale (B2B) marketing initiatives and projects from concept to on-time execution. These projects, sales support materials and campaigns are designed to drive brand awareness, customer growth and sales within the division.
Core Duties and Responsibilities :
- Planning and execution of various B2B marketing programs to support the sales team and drive sales with wholesale customers
- Plan and execute marketing initiatives and sales enablement materials (postcards, ads, email campaigns, sales flyers, digital assets, trifolds) from concept to on-time, execution including objective setting, creative brief, project set-up and coordination, proofing, and approvals
- Liaise with outside approved vendors, establishing timeline of all key tasks / milestone deliverables in project management system and ensure projects are within budgeted scope
- Collaborate with internal partners, salesforce, cross-functional partners to define scope of assigned tasks, timing, scheduling, and overall expectations of project goals
- Review program performance, providing insights and recommendations on improvements or areas of opportunity.
- Work closely with the B2B Marketing team to support new programs or initiatives to drive growth and awareness in the B2B channel
- 2 days / week onsite attendance is an essential function of this position
- Perform additional duties as needed
Position Requirements :
