What are the responsibilities and job description for the Junior Search Specialist position at Life Extension?
The Junior Search Specialist supports the execution of Amazon and Walmart search campaigns, in addition to select paid media campaigns on Google, Yahoo and Bing. The Junior Specialist assists with day-to-day campaign management and optimization, ensuring effective execution to meet company objectives. Additionally, this position collaborates with the Digital Marketing team to assist with analytics and reporting for management review.
Core Duties and Responsibilities :
- Assist with keyword and competitor research to inform PPC campaign development.
- Support the execution and management of strategic paid search campaigns across Amazon, Walmart, Google, and Bing Ads, with the primary focus on Amazon and Walmart.
- Collaborate with the project manager to obtain and upload creative assets to relevant PPC campaigns and storefronts.
- Monitor and assist with PPC ad spend optimization by identifying opportunities to increase ROI.
- Contribute to testing and iterating on campaigns to maximize results.
- Actively QA all PPC campaigns, identifying and rectifying any issues to ensure adherence to best practices and maximize campaign effectiveness.
- Assist with ongoing management of paid search campaigns, including implementation and adjustments as needed.
- Stay informed of PPC trends and best practices and share insights with the team to improve strategies and identify growth opportunities.
- Support data analysis and reporting efforts by compiling performance data and providing insights for improvement.
- Support the production of weekly eCommerce reports for select paid media channels.
- 2 onsite days per week is an essential function of this position.
- Additional duties as assigned.
Position Requirements :
