What are the responsibilities and job description for the Digital Optimization Specialist position at Lightning Digital?
Digital Optimization Specialist
Location: Las Vegas preferred; not required
Duties:
Works with Account Executives to facilitate, optimize, and report on advanced digital campaigns. Ad trafficking across all of our owned and operated properties utilizing Google Ad Manager (GAM) will consist of about 60% of your time. The role also includes hands-on fulfillment utilizing Simpli.fi, Amazon, and additional DSPs to fulfill programmatic display, video, audio, CTV/OTT, and DOOH. The Digital Optimization Specialist will also execute advertising campaigns across social channels including Meta, TikTok, Pinterest, and LinkedIn. While you will spend most of your time behind the computer, you should also be comfortable client-facing, delivering campaign results and optimization recommendations.
- Continuously monitors campaign performance and return-on-ad-spend (ROAS) while suggesting and implementing ongoing optimization strategies to hit and exceed assigned KPIs.
- Work closely with the editorial team and web development team on various owned and operated projects.
- Creates Google Data Studio dashboard for all digital campaigns.
- Pixel and tag placement via Google Tag Manager (GTM)
- Provides custom reporting when needed based on tiered levels of service.
Qualifications, Skills, and Characteristics Required:
- Minimum of 4 years of digital campaign management experience preferred.
- 2 years of proven experience working inside Google Ad Manager on campaign execution, reporting, and setup.
- Highly analytical and able to derive meaning from data through A/B testing and other digital campaign optimization.
- Strong understanding of building campaigns and supporting metrics to measure effectiveness with experience adjusting and adapting campaign elements based on measurements.
- Impeccable organizational skills. Actively manages day-to-day aspects of all assigned campaigns, maintaining account prioritization and delivering weekly status updates to key stakeholders.
- Drive for continuous learning to keep up with the ever-evolving digital landscape.
- Must be familiar with Google Analytics, Paid Search, Gsuite, and current ad-serving DSP and DMP partners.
- Experience aiding in the sales process of sophisticated digital campaigns preferred.
- Must pass a pre-employment drug test and background screening.
- This position is hybrid, based out of our Las Vegas, Nevada office (preferred) but will consider out-of-market candidates as well.
Why You’ll Love Working at Lightning Digital:
- Make Good Money: Competitive salaries because we all win together!
- Happy Clients: In-house execution for enhanced control over campaign execution.
- Commitment to Work/Life Balance: Taking a vacation is encouraged!
- Your Leader: Reporting directly to the Director of Digital Operations, who is focused on streamlining workflows and growing you in your role with consistent career pathing.
- Your Team: The supportive, driven, and talented people who will make you laugh every day.
We offer a generous benefits plan that includes a 401(k) with a company match.
We are an Equal Opportunity Employer