What are the responsibilities and job description for the VP of Marketing (Remote, US-based) position at Liquibase?
Overview
Liquibase is the leader in Database DevOps. Downloaded more than 100 million times, our software enables DevOps teams around the globe to accelerate the software delivery process by automating database updates, security, and governance. We are a nimble, fast-paced, innovative team with the opportunity to make an outsized impact on the business and the industry.
Liquibase is seeking an experienced and dynamic
VP of Marketing
to lead our marketing efforts and drive business growth. The ideal candidate will be a strategic thinker, skilled in all facets of marketing, including demand generation, marketing operations, and content creations. The role sits on the executive team as a key member of the organization shaping the overall marketing strategy, building brand presence and lead a high performing team of marketing professionals
What you'll be doing : Develop and execute the overall marketing strategy to support business growth and brand awarenessOversee all marketing functions, including Demand Generation, Marketing Operations, Content Creation, Digital Marketing and Product MarketingLead, mentor and grow a team of marketing professionals, fostering a collaboration and innovative cultureDrive demand generation initiatives to ensure a strong pipeline of qualified leadsOptimize marketing operations to improve efficiency, performance tracking and ROICreated compelling data-driven content that resonates with the target audience and supports thought leadershipAlign marketing strategies with sales and product teams to ensure cohesive messaging and go-to-market executionMonitor market trends and competitive activity to identify new opportunities and stay ahead of the competitionSet KPI's, measure performance and report on the effectiveness of marketing programs and campaignsManage the marketing budget, ensuring optimal allocation of resourcesMust Haves :
Bachelor's degree in Marketing, Business or related field (Maters preferred)10 Years of progressive marketing experience with at least 5 years in a leadership roleProven expertise in Demand Generation, Marketing Operations, and Content StrategyStrong leadership and team management skills, with a track record of developing high performing teamsAbility to set and execute strategic marketing plans that drive measurable business outcomesExceptional communication and presentation skillsProficiency in marketing automation platforms, HubSpot experience necessarySolid business acumen with the ability to align marketing initiatives with broader business goals.Nice to Haves :
Previous experience at a fast-growing, tech companyFamiliarity in a Sales driven environmentPerks of life at Liquibase :
Remote First culture, potential for company-wide in-person gatheringsHome office allowance for remote workersMeaningful equityComprehensive health, vision, and dental benefits - country dependentGenerous paid time off and paid holidays401K matching (US only)No punks, no jerks cultureGrowth opportunities and ability to move up within the companyWe take pride in :
A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.Our entrepreneurial culture. We provide every employee the opportunity to make a meaningful impact.Providing the opportunity to work with new technologies and learn from experienced professionals.How organizations, large and small, use DevOps to drive developer agility and accelerate software delivery.
Company Overview - We are Liquibase
A career at Liquibase means joining a quickly growing company on the front lines of the DevOps space. Our vision is to be the easiest, safest, and most powerful community-led database change management solution. As companies of all sizes continue to adopt an agile methodology and DevOps practices, there is a growing realization that the database needs to be considered as part of this innovation process.
At Liquibase, we foster a culture rooted in the open-source values of freedom, choice, transparency, and meritocracy. These are not just fashion labels here, but sincere convictions, and you'll see that reflected in the way we operate daily. We're caffeinated, collaborative & confident experts, eager to solve the most challenging database CI / CD problems for our customers.
Want to help the software world move faster? You've found the right place.
Eligible candidates may be subject to criminal history checks, which will be conducted and used in accordance with applicable local, state, and federal law.
