What are the responsibilities and job description for the Director of Marketing and Communication Strategy position at Long Island Board of REALTORS®?
About the Position:
The Vice President of Communications and Marketing at Long Island Board of REALTORS is a senior leader responsible for providing vision, strategy, and oversight for all marketing and communications functions.
This role oversees four primary areas: brand identity and visual strategy, communications and brand strategy, marketing strategy and audience engagement, and marketing operations and insights.
The successful candidate will have experience building and maintaining an efficient team structure, managing workflow and processes effectively, and evaluating progress toward key performance indicators.
- Set department priorities and manage resources accordingly, with a focus on supporting and enhancing membership recruitment and retention, non-dues revenue opportunities, advocacy, education, engagement, and collaboration.
- Use quantitative and qualitative data to evaluate the success and effectiveness of marketing and communications initiatives and campaigns with target audiences on an ongoing basis.
- Evaluate and make changes to improve marketing and communications processes, workflows, and organizational structure as necessary.
Key Responsibilities:
- Serve as an advisor to Association leadership on communications matters and messaging to internal and external constituencies.
- Support and prepare leadership to serve as spokespersons on behalf of the Association.
- Lead crisis management planning and establish/update crisis communications policies and procedures.
- Prioritize the generation of positive media coverage of noteworthy developments and coordinate timely responses to media inquiries.
Requirements:
- An undergraduate degree in communications, marketing, or public relations preferred. Advanced degree such as a master's degree in business administration, marketing, public relations, communication, or a related field is preferred.
- At least 25 years of experience leading a comprehensive marketing and communications operation in a complex, mission-driven organization, ideally with a non-profit or trade association.
- A strong commitment and sensitivity to fostering inclusive working and learning environments.
- Experience creating operational efficiencies, managing budgets, and allocating resources to meet department objectives.
- A member-centric mindset.
