Catering Sales Manager

Job Overview:The Catering Sales Manager is responsible for managing all aspects of catering operations, including sales, event coordination, and execution. This role is pivotal in developing and maintaining strong client relationships, ensuring seamless event operations, and driving revenue growth for the hotel’s catering services. The Catering Sales Manager will work closely with clients, internal teams, and vendors to create exceptional events, maximizing profitability while maintaining the hotel’s reputation as a premier venue for events.

Key Responsibilities:

• Catering Sales & Business Development

  • Develop and implement sales strategies to attract new and retain existing clients, including corporate, social, and private events.

  • Conduct sales calls, site visits, and client meetings to promote the hotel’s catering services.

  • Prepare and present proposals, negotiate contracts, and close sales to meet or exceed revenue goals.

• Event Planning & Coordination

  • Work closely with clients to understand event requirements, preferences, and budget.

  • Develop detailed event plans, including menus, setup, and service arrangements.

  • Coordinate with internal departments (kitchen, banquet, AV, etc.) to ensure seamless execution of events.

• Menu Development & Customization

  • Collaborate with the culinary team to create customized menus that cater to client preferences and dietary needs.

  • Stay up-to-date on food trends and incorporate innovative menu ideas.

  • Ensure menus are cost-effective while meeting client expectations and contributing to overall revenue goals.

• Operational Management

  • Oversee the setup and breakdown of catering events, ensuring flawless execution.

  • Supervise and schedule catering staff, including servers, bartenders, and setup crews.

  • Ensure proper maintenance and availability of catering equipment and inventory for events.

• Client Relationship Management

  • Build and maintain strong relationships with clients, ensuring exceptional service that exceeds their expectations.

  • Address and resolve client issues or concerns promptly to ensure complete satisfaction.

  • Follow up with clients post-event to gather feedback and identify areas for improvement.

• Budgeting & Financial Management

  • Prepare and manage the catering department’s budget, including revenue forecasting and expense tracking.

  • Monitor financial performance, including revenue, costs, and profitability.

  • Implement cost-control measures and identify opportunities to enhance profitability.

• Compliance & Quality Control

  • Ensure compliance with all health, safety, food safety, and sanitation regulations.

  • Maintain high standards of service quality and consistency across all catering events.

  • Implement and enforce standard operating procedures for catering operations.

• Marketing & Promotion

  • Collaborate with the marketing team to develop and implement promotional campaigns to drive catering sales.

  • Represent the hotel at trade shows, networking events, and community functions to promote catering services.

  • Build and maintain a database of potential and existing clients for targeted marketing efforts.

• Team Leadership & Development

  • Lead, motivate, and develop the catering team to foster a culture of excellence and teamwork.

  • Conduct performance evaluations, provide feedback, and support team members' professional development.

  • Encourage innovation and continuous improvement within the team.

• Vendor & Supplier Management

  • Manage relationships with external vendors and suppliers, including rental companies, florists, and entertainment providers.

  • Negotiate contracts and ensure timely delivery of high-quality goods and services.

  • Maintain accurate records of vendor agreements and payments.

• Technology & Systems

  • Utilize event management software and tools to streamline planning and coordination.

  • Maintain accurate records of bookings, contracts, and event details in the hotel’s CRM system.

  • Ensure the effective use of technology to enhance the client experience and operational efficiency.

• Reporting & Documentation

  • Prepare and present regular reports on catering activities, sales performance, and operational metrics.

  • Maintain detailed records of events, contracts, and financial transactions.

  • Provide insights and recommendations to senior management for strategic planning.

Qualifications:

• Education: Bachelor’s degree in Hospitality Management, Business Administration, Event Management, or related field. Advanced certification in catering or event management is preferred.

• Experience: Minimum of 5-7 years of experience in catering or event management, with at least 2-3 years in a supervisory or managerial role, preferably in the luxury hospitality industry.

• Knowledge, Skills, and Abilities:

  • Proven track record of achieving sales targets and revenue growth.

  • Strong organizational and project management skills.

  • Excellent communication and interpersonal skills.

  • Proficiency in event management software, CRM systems, and Microsoft Office Suite.

  • Creative, strategic thinker with a keen attention to detail.

  • Ability to manage multiple events and deadlines simultaneously.

  • In-depth knowledge of food and beverage operations and menu planning.

Licenses & Certifications:

• Ability to obtain any government-required licenses or certifications.

Grooming:

• All employees are expected to maintain a neat, clean, and well-groomed appearance in accordance with company standards.

Other:

This is not an exhaustive list of all responsibilities, tasks, and requirements associated with the job. Management reserves the right to revise the job description or assign other duties as necessary.