What are the responsibilities and job description for the Marketing Director position at Lucent Health Solutions, Inc.?

About Lucent Health

Lucent Health combines top-tier claims management with a compassionate, human-focused, data-driven care management solution. This approach helps self-insured employers provide care management that enables health plan participants to make smarter, cost-saving healthcare decisions. Continuous data analytics offer ongoing insights, ensuring participants receive the right care, at the right cost, at the right time. Join us as we build a company that aims to be a better health benefits partner for self-insured employers.

Company Culture

We believe that the success of Lucent Health relies on having employees who are honest, ethical, and hardworking. These values are the foundation of Lucent Health.

Honest

Transparent Communication : be open and clear in all interactions without withholding crucial information
Integrity : ensure accuracy in reporting, work outputs and any tasks assigned
Truthfulness : provide honest feedback and report any issues or challenges as they arise
Trustworthiness : build and maintain trust by consistently demonstrating reliable behavior

Ethical

Fair Decision Making : ensure all actions and decisions respect company policies and values

Accountability : own up to mistakes and take responsibility for rectifying them

Respect : treat colleagues, clients and partners with fairness and dignity

Confidentiality : safeguard sensitive information and avoid conflicts of interest

Hardworking

Consistency : meet or exceed deadlines, maintaining high productivity levels

Proactiveness : take initiative to tackle challenges without waiting to be asked

Willingness : voluntarily offer to assist in additional projects or tasks when needed

Adaptability : work efficiently under pressure or in changing environments

Summary

We are looking for a Director, Marketing to join our Marketing team in Nashville, TN. The Director, Marketing will report directly to the VP, Marketing and Strategy and will be responsible for driving brand awareness. The ideal candidate will be responsible for developing and executing marketing strategies, defining copy and design of marketing materials across all channels, overseeing campaigns, and optimizing brand positioning to increase customer engagement and revenue growth. This role requires a mix of creativity, analytical skills, and strategy to align marketing campaigns with business objectives and measuring results.

Job Responsibilities

Develop and implement the marketing strategy :

Create and execute comprehensive marketing plans that align with the company goals.

Oversee market research, competitive analysis, and customer insights to drive strategic decisions.

Establish brand positioning, messaging, and marketing tactics to enhance brand awareness.

Develop a comprehensive content strategy that aligns with brand positioning and business goals.

Lead marketing campaigns & initiatives :

Plan, develop and execute a multi-channel marketing strategy (including web, social media, email).

Ensure consistency in branding and messaging across all platforms.

Oversee content creation, public relations, and other marketing partnerships.

Collaborate with subject matter experts to create compelling brand storytelling that resonates with target audiences.

Team leadership & collaboration :

Work cross-functionally with marketing, sales, product, sales support, client services and others to ensure alignment on marketing objectives.

Manage relationships with external agencies, vendors, and media partners.

Product launch support & go-to-market strategy :

Develop and execute go-to-market strategies for new product launches, ensuring maximum market penetration and customer adoption.

Collaborate with product, sales, and client services to position new offerings effectively and create compelling launch messaging.

Performance analysis :

Monitor, analyze, and report on key marketing metrics.

Optimize campaigns based on data-driven insights.

Identify opportunities to adjust and refine marketing activities based on results.

Innovation & industry trends :

Stay updated on marketing trends, emerging technologies, and best practices.

Find innovative ways to connect with target audiences and increase brand awareness and reach.

Other duties as assigned.

Qualifications & Professional License Requirements

7 years of progressive marketing experience is preferred.

Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree preferred.)

Demonstrated success in driving measurable content engagement and marketing performance.

Deep expertise in content marketing, SEO, digital advertising, social media, and growth marketing.

Strong ability to translate data insights into actionable strategies.

Equal Employment Opportunity Policy Statement

Lucent Health is an Equal Opportunity Employer that does not discriminate based on actual or perceived race, color, creed, religion, alienage or national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity, gender expression, transgender status, sexual orientation, marital status, military service and veteran status.

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