What are the responsibilities and job description for the Email Marketing Specialist position at M/I Homes?
M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis/St. Paul, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.
Job Summary:
The primary responsibility of the Email Marketing Specialist is to drive interactions via email marketing. This includes outbound electronic marketing utilizing our CRM system. Must work closely with our divisions to execute and track the performance of our email web platform marketing campaigns. Must work collaboratively with the digital, communications, and design teams to faithfully convert marketing campaign concepts into effective email programs utilizing modern practices. This candidate should have a commitment to brand consistency, managing schedules, cross-functional team communication, testing, and thorough analysis and tracking and metrics.
Duties and responsibilities
- Ideation, creation and sending of email marketing messages.
- Minor coding in HTML, XML, CSS, SQL, to support online marketing projects and campaigns.
- Knowledge of Adobe Creative Suite.
- Utilize best practices for email marketing and increasing interactions, including CAN-SPAM compliance, effective subject lines, and knowledge of how emails render across email clients.
- Creating and maintaining email distribution lists and segments queries.
- Interact with division marketing personnel to provide detailed metrics, analysis, and recommendations for all email initiatives.
- Verify that all necessary website content is being displayed properly for pages related to email campaigns.
Minimum Education Experience:
- 1-2 years of email marketing experience
- Comfortable reading and writing HTML, CSS, XML, and database queries
- Ability to adjust ad and email copy to be clear, persuasive, and original
- Solid understanding of digital marketing concepts, lead generation, conversion metrics and online customer acquisition
- Must be extremely organized, detailed oriented, and self-motivated
- Ability to prioritize, manage time and meet aggressive deadlines
- Excellent communication and problem-solving skills
- Willingness to learn new technical applications
- Experience in CRM System
M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.
We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
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